#cmp consent manager

$4.35 million. 

That's the average cost, according to Forbes, for noncompliance with data privacy and data breach. 

But along with this comes the long-term impact on the dollar value of the business due to reputational damage, brand erosion, and trust issue. 

Apart from that, small and medium enterprises are particularly at risk as the amount of noncompliance, i.e., fines and penalties, withers away their ability to operate a business profitably. And this is why a business must have a consent management platform in today's data-driven, privacy-oriented landscape.  

Consent Management Platform: A business's reconciler 

What is a consent management platform? 

Website and mobile app owners use a consent management platform to obtain users' data through consent. A consent management platform is a holistic solution having different features and tools. Like an inbuilt customizable cookie consent banner, geolocation automatically detects the user's location, and auto-cookie blocking doesn't deploy cookies until the user gives their due consent. 

CMP, in general, helps you to gain insight into the customer's lifecycle, assisting a marketer in mapping out a compelling consumer journey from the moment a user opts in till their data removal. You can track, record and maintain all the data subjects' preferences and requests. 

It also makes it easy for you to centrally manage notices and propagate them to all consent collection channels. 

A CMP platform like Adzapier's, helps a website or mobile app owner inform their use of the cookies and tracker what kind of personal data will be collected, how it will be processed, and much more. 

Why Consent management platform is a must-have for business? 

There are two significant reasons why CMP has and will become mandatory shortly for businesses. 

Data privacy laws 

Consumer awareness 

Data privacy laws leave no room for businesses to dodge user privacy and collect personal information without consent. 

EU came up with General Data Protection Regulation, also known as GDPR, which has come down heavily on companies failing to comply with users' data privacy. Facebook, Google, Amazon, Instagram, and WhatsApp; have all made their bid of noncompliance by paying a hefty fine of roughly $1.5 billion collectively. 

Traditionally, it has been common practice among businesses to trade the user's data like a commodity with marketers and other entities who use it for retargeting adverts. And this is the reason why data privacy laws such as GDPR and CCPA/CPRA have come into effect. 

GDPR makes it mandatory for businesses to ask for explicit cookie consent from the user for cookie usage on the user's devices. In addition, it has made it a legal obligation for businesses to provide a detailed declaration of the data collection and its processing. Website/mobile app owners must also take user consent before selling or sharing personal data. 

Businesses must strictly follow these data privacy laws. Failure to do so may result in drastic consequences like the Cambridge Analytica incident, where 50 million Facebook accounts were used for psychological manipulation through behavioral profiling to assist Donald Trump in the 2016 elections. This was considered a massive breach of consent by Facebook, as the consumers were unaware of how their personal information was being used for malicious purposes. Facebook had to pay a fine of $633,000 for this breach. 

Thus, a robust consent management platform will become indispensable to an organization's profitability and brand building. And with this article, you'll learn how to set up CMP in your business operations seamlessly and be up to date with significant data privacy laws, making your chances of noncompliance negligible. 

Adzapier's CMP: Your search for perfection ends here 

While most consent management platforms can get the job done, there are a few in the market that exactly match the intricate regulation of the global data privacy laws and what your business needs. 

The process of efficient consent management starts with proper notifications. 

Primary System 

A user must be informed in detail of the data collection process and the purpose for which it will be processed. 

A detailed declaration must be outlined regarding the data collection and its process in your privacy policy, cookie banner, or both. 

The user must be free to decide whether to accept or reject a particular consent. 

Consent must be captured, recorded, and consolidated at a central storage or a dashboard with easy accessibility to any data subject request. 

Privacy Center 

Creating, maintaining, and publishing your organization's privacy mission statement, customer engagement, and articulating how and why you collect and process their data. 

Capitalize on your commitment to the user's privacy and build a long-term relationship through trust. 

Cookie Scan and Cookie/Form-based Consent Management 

It has an inbuilt cookie scanner to scan websites of different types of cookies and categorize them automatically. This includes all third parties. 

Providing tools to capture cookie consent and management into web pages. 

Propagation Management 

To meet business needs, a CMP shall streamline notifying, collecting, and propagating the consent to an approved 3rd party. This includes:   

1. Obliging to the Interactive Advertising Bureau (IAB) framework 

Customizable cookie consent banner that allows users to select companies with whom the publisher can share data. 

We enable websites to pass customer consent decisions within the supply chain. 

Map and Correlate 

1. Collect, regulate, and combine consent from various sources. 

2. Associate multiple consent actions by the similar data subject 

Link consent to identity. 

Provide a high-level enterprise-wide perspective of consent based on identities (employees, customers, vendors, temporary users, etc.) 

3. Evaluate policies from a central location 

Detect data that is retained with or without explicit consent. 

Track, Govern, and Manage Consent 

A CMP should be in the best interest of the user. It must enable and comply with their decision to withdraw consent to the processing or sharing/selling of personal information. 

1. Consent management portal 

Tools to manage global consent with the ability to generate decisions for internal business applications. 

Cookie consent with on-site demand consent banner. 

2. Integrate consent management into data maps and business workflows. 

Integrating consent management into data maps. 

Integrating consent decisions by session recording to satisfy GDPR Article 30 requirements. 

3. Single Identity Dashboard 

Each data subject can be visualized with a comprehensive dashboard that includes visualization of personal data processed within the organization for that user and consent validity. 

Conclusion 

Consent is one of the most critical data privacy requirements worldwide, and businesses must comply. Manual methods to fulfilling consent are costly, tedious, and risky. Implementing Adzapier's CMP is a quick fix to shield enterprises from unnecessary fines that can indeed shut down your business. 

Over the last decade, online businesses (and services) have witnessed many data breaches and security rights violations. Right from Yahoo’s 2013 data breach to the recent data rights violations by Meta, there is a lot that businesses can learn from the instances. Business owners and marketers should focus on using non-intrusive data collection processes. Furthermore, obliging the customers’ data privacy rights is crucial. In that regard, a CMP consent tool is the right solution for small and medium scale companies. 

Business owners and marketers are responsible for deploying best practices that ensure the data privacy of their customers and employees. Website (and app) visitors must have clear information on a company’s data collection practices and cookie use policies. Moreover, businesses must always seek user consent for employing cookies and similar tracking technologies on user devices.  

User Consent: The Ticket to Authorized Data Collection! 

Consent is an individual’s response to a website’s (or app’s) use of cookies on personal devices (such as mobile phones, tablets, and PCs.) A website (or mobile app) visitor acknowledges the cookie policy and placement on personal devices by providing consent. On the other hand, withdrawal of consent means that the website (or app) visitor does not agree with the terms of cookie use.  

What is a Consent Management Platform? 

Consent is necessary for processing the personal data of an individual. A CMP (Consent Management Platform) is a tool that helps businesses oblige to the requirements of individual data privacy rights. It allows informing website (and app) visitors about the company’s cookie policies and helps collect consent for cookie use. The most important offering of a CMP is that it allows businesses to become transparent about cookies and data policies with customers.  

Being transparent is an essential step for building trusting and lasting customer relationships. Therefore, implementing an effective CMP solution should be the top priority of businesses focusing on building better customer relationships. 

Why should small and medium-scale businesses consider a CMP? 

Data privacy laws like the GDPR, CNIL, CCPA, and VCDPA are the same for all kinds of businesses, with only a few exceptions. 

Businesses with 250 or fewer employees may not maintain records of processing activities (RoPA) for the data they collect from customers. However, a RoPA is necessary for a small (or medium) business that poses a high risk to consumers’ data security.  

If a small business sells or processes customer data to execute targeted advertisement campaigns, it must gain prior consent for selling and processing personal data.  

The laws also require businesses to oblige an individual’s fundamental data privacy rights (such as the ‘right to access’ or ‘right to erasure’).   

Following are the top three reasons why small and medium-sized businesses should consider a CMP: 

The need for a Data Protection Officer (DPO) 

A DPO knows the data protection laws and has the skills to ensure a business’s compliance. Data privacy regulations require that companies employ a DPO to oblige individual data privacy rights. While large organizations can afford a DPO on payroll, small and medium businesses may see it as an overhead expense.  

Privacy regulations consider that small and medium businesses may not have the resources in a similar capacity as large companies. Therefore, it is acceptable that many organizations can have a single DPO available as a part-time employee.  

While small businesses may not have to hire a DPO, they still need to inform consumers about using various first and third-party cookies. A CMP is a small business’s personal DPO on a budget.  

Gain Consumer Trust 

Using an effective CMP solution allows websites (and apps) to display information regarding a company’s cookie-use policies. The tool also helps companies become transparent about different cookies they intend to use on visitor devices and collect informed and ‘freely given’ consent from customers. Thus, helping small and medium businesses gain customer trust by addressing individual data privacy rights.  

Comply with Data Protection Laws 

A comprehensive CMP helps businesses by ensuring compliance with a cluster of data protection regulations such as GDPR, CCPA, LGDPA, and VCDPA (among others.) The tool enables features that allow businesses to acknowledge the privacy rights of their data subjects (individuals who provide personal information.) 

How much does a consent management platform cost? 

An effective CMP solution does not have to be an expensive deal. You can find a consent tool starter pack for as low as $10. However, businesses that need a comprehensive solution that offers seamless cookie banners, compliance support, and fast response should expect the prices to be around $80-$100.  

How does Adzapier’s CMP help small and medium-scale businesses? 

Adzapier offers a comprehensive consent management solution for small and medium scale businesses that need GDPR, CCPA, VCDPA, and LGDPA compliance. The following is a list of features offered by the tool: 

Offers Cookie Scanning  

Adzapier consent manager allows scanning websites (or mobile apps) for various cookies, including first party and third-party cookies. 

Allows Cookie Categorization 

The tool quickly categorizes cookies (such as functional or advertisement cookies). Categorizing cookies is necessary as your customers should always be informed about what (and how many) cookies you intend to place on their devices. 

Helps Collect Valid Consent 

Adzapier CMP helps collect consent from your website (or mobile app) visitors by welcoming them with a consent banner.  

Enables Auto-Cookie Blocking 

The tool blocks unnecessary third-party cookies on user devices unless website (or app) visitors consent. This feature is helpful as it ensures that your websites and mobile apps do not violate customers’ privacy rights by overruling their wishes against cookie use.  

Allows Banner Customization 

The GDPR (or other privacy regulations) do not limit how companies want to disclose their cookie-use policies on websites. If the information is understandable and accessible to visitors of the site (or app), the banner or form is acceptable by the law. Therefore, companies can customize their cookie banners to match the design and style of their websites (or mobile apps.) 

Enables Consent Tracking 

Adzapier’s CMP allows tracking of the details of consent given by a website or app visitor. You can sort the collected collection by categories (such as ‘accept all’ or ‘reject all’). The tool also allows for maintaining a record of consent that help with clearing data privacy audits.  

Adzapier has added benefits: 

Seamless integration with websites (and mobile apps) 

Adzapier’s Consent management solution offers WordPress, Shopify, Blogger, Squarespace, and HTML integrations (among others), allowing seamless use with various platforms. It does not affect the loading speed of websites or mobile apps and is easy to implement. 

Installation Demo and Support 

Installing the Adzapier CMP is easy as it comes in the form of a copy-paste code. However, expert demos and installation support are readily available for users who need assistance.  

Easy-to-access dashboard 

Adzapier CMP offers a hassle-free dashboard that addresses and manages cookie consent without needing to switch between screens or portals.  

Scheduled Cookie Scans 

The tool allows scheduling weekly or monthly scans for websites and mobile apps. This feature ensures that the list of active and inactive cookies for a website (or mobile app) always stays updated. 

Integration with Google Consent Mode 

An excellent feature of Adzapier’s CMP is the Google Consent Mode. It allows blocking third-party scripts and cookies (from Google services such as google tags or google analytics) unless website (or app) visitors consent.