Recently we got the chance to sit down with Spark Reply, one of our newest sponsors. They gave us lots of interesting insights from their design experience and why they engage in fostering creative communities.
What is the main business field of Spark Reply?
SPARK REPLY: Spark Reply is a specialised unit of the Reply Group focused on driving innovation and design. At Spark Reply we design the experiences of tomorrow that make businesses future-proof. Our approach involves transforming existing enterprises or introducing entirely new ventures tailored to our client's unique challenges. We excel at identifying growth opportunities by interpreting and anticipating future needs, challenging the status quo, and seizing new market openings through disruptive experiences, from inception to launch. Moreover, we expedite the scaling of internal teams by assisting in the creation and expansion of high-performing design and product management teams for maximum impact. Our clients span diverse industries including automotive, financial & insurance services, consumer goods, travel & logistics, telco, energy, and more.
What motivated Spark Reply to consider a partnership with Creative Mornings Munich?
SPARK REPLY: Supporting Creative Mornings Munich interests us because it offers a chance to connect with the creative community, raise awareness, and share knowledge. We're eager to meet new people, exchange ideas, and collaborate on exciting projects. Additionally, participating in events like this helps us stay at the forefront of creative trends and innovations. It's an opportunity to discover fresh talent and explore potential partnerships. Overall, Creative Mornings Munich aligns with our goals of networking, learning, and contributing to the creative ecosystem.
What does community mean to you?
SPARK REPLY: Community to us embodies a sense of connection, collaboration, and support among individuals with shared interests or goals. At Spark Reply, we value community-building both locally and globally. We engage with initiatives like Creative Mornings Munich, UX Mondays to foster connections, exchange ideas, and nurture creativity within the Munich creative ecosystem. We do similar activities in Milan, where we also have an office, with local entities such as Service Design Drinks and UX talks (Experience Design Academy). In Munich, we perceive a vibrant and dynamic creative ecosystem characterised by innovation, collaboration, and a strong sense of community and we are thrilled to expand ours.
What does creativity and/or innovation mean to you?
SPARK REPLY: Creativity and innovation are fundamental for us, Sparkies. Creativity is the ability to think outside the box, explore new ideas, and approach challenges with fresh perspectives. Innovation is about transforming those creative ideas into practical solutions that add value and drive progress. In our day-to-day work, creativity plays a central role in problem-solving, ideation, and designing innovative solutions for our clients.
"In Munich, we perceive a vibrant and dynamic creative ecosystem characterised by innovation, collaboration, and a strong sense of community and we are thrilled to expand ours."
What makes Spark Reply stand out as an organisation that actively supports and nurtures creativity and community engagement?
SPARK REPLY: Spark Reply stands out as our culture encourages and celebrates creativity at all levels, empowering employees to explore new ideas and approaches. Additionally, we prioritise community engagement by participating in events, initiatives, and partnerships that promote collaboration and knowledge-sharing within the creative ecosystem.
