When you're teaching your Advanced Graphic Studio course at the Art Center College of Design in Los Angeles, what is the most important message to convey to your students?
There are plenty of designers in the world; we are doing perfectly well without you. But what there is a true lack of are great graphic designers. So that is your obligation if you are in this class, to be great. And the greatest thing you can do as a designer is have work that is representative of your character, that reflects who you are, that is a manifestation of your taste.
If you could give designers a quick word of wisdom what would it be?
The most compelling part of good design is the soul of it, all good things have to have a soul and a design integrity that is recognizable, otherwise it is worthless.
