#client profile

Making Coaching a Positive Development Opportunity

Source | http://www.ccl.org

Client Profile & Challenge: American Healthcare System

When a major U.S.-based healthcare system first engaged CCL, it had an active internal coaching program. However, the program was unstructured and there was no assessment process. Across the organization, many leaders perceived coaching as a tool to correct poor performance, so being coached was viewed negatively…

UTOPIA CLIENT PROFILE

NAME: Tait Sinclair

AGE: 25

GENDER: cisgender male

SEXUAL PREFERENCE: no preference

TYPE: Dominant

KINKS: Pain Play, Bondage (Shibari), Service, TPE, Humiliation/Verbal control, and Sex Toys (for further information, please see this list).

BLACKLIST: little, daddy, vanilla

HARD LIMITS: Scat, Vore, Gore, Latex, Daddy/little, Infantilization, Feminization, Bimbofication, Submission

ETHNICITY: caucasian

HAIR COLOR: brown

EYE COLOR: blue

SKINTONE: irrelevant

HEIGHT/WEIGHT: 6′2, 180

BUILD: see photo

For my target audience, I thought it’d be best to do a timeline of a day in the life of my potential client(s).

From what I’d found of my ‘day in the life’ was that transport, social media, phones and travelling were common and frequent elements to their day. I feel as though it’s essential for me to factor these elements into my brief to best establish where I should place drink driving ads. The time spent in the pub is also essential for drink driving adverts as that’s where alcohol is mainly available therefore an appropriate field for advertising.

Client Profile

Name: Jimmy

Age: 21

Occupation: Graphic Design Student

Lifestyle: Enjoys hanging out with friends, commutes to uni regularly, plays video games in spare time, goes on regular jogs, likes driving but avoids traffic time, enjoys listening to music.

How could I best attract his attention in day to day life? 

Jimmy likes driving but avoids traffic therefore large billboards would be most appropriate in that situation. 

Jimmy also likes music therefore probably uses spotify or youtube to listen to music. Being a student, he might not have the money therefore might not have subscriptions in order to use the free versions, adverts will surround these music apps. This could also be a useful platform for drink driving ads. However with spotify, the ads are more to do with audio and I feel as though visual adverts would be more effective in sending out a message. 

He goes jogging and commutes to uni, therefore will be looking on the ground, near roads, buildings, etc. pavement ads, billboards, wall ads, etc. would be suitable for this environment and situation. 

The fact that Jimmy plays video games means he might be used to seeing gory images and situations so might be able to connect to an ad that has similar context. 

Adidas Gazelle shoes are available from size 0 - 12.5 (UK). They have a variety of styles which have been assorted into Kids, Women and Men. This would then indicate that their target audience is kids, men and women who’s shoe size is between 0 and 12.5.

The price of the Gazelle shoe ranges from £29-£90, this shows a wide range of price to appeal to a large range of customers’ needs. The price range for the kids shoes are £29 - £49.95. The adult size shoes start from £64.95 - £90 (referencing website: http://www.adidas.co.uk). As the starting price for adults is quite high their audience is targeted more on customers who want quality in their products and have a regular income. On other shoe websites/shops that sell the Gazelle trainers, there’s student discount available adhering to student needs therefore increasing their target audience by making it more affordable for them.

Client Profile 1

Name: Kiera 

Age: 20

Occupation: Art Student

Lifestyle: Commutes to university, interest in fashion, enjoys exercise.

How would an pair of Adidas Gazelles appeal to her? She has an interest in fashion, therefore would be familiar with the Adidas brand. This would therefore spark intrigue into what shoes they have to offer. Kiera also has to commute to uni therefore needs a shoe of high quality to avoid discomfort on her journey. Adidas make high quality and high end shoes therefore they would be an attractive brand for her. Furthermore, the Gazelle trainer also offers the element of popularity in the fashion industry for being a statement shoe with a purpose. This then shows how suitable this shoe would be for this client. 

How would she be attracted to a pair of Adidas Gazelles? She’s an art student therefore has an eye for creativity. The use of colour and style of the shoe would be most attracting. A display for the shoe that matches the theme of the shoe would then therefore be more suitable. 

Client Profile 2

Name: Dan

Age: 35

Occupation: Journalist

Lifestyle: has kids, does travelling for his job, likes music from the 80s-90s. 

How would a pair of Adidas Gazelles appeal to him? Dan has kids therefore there is need for shoes for them. The Gazelle shoes start from the price of £29 making them affordable and durable for active kids. The trainer is available is many different colours so would fit to any of their styles. The Gazelle is also available for men. The price for adult shoes starts at £64.95 making them more expensive but given this client has a full-time job, the trainer would be afforable. As this client does travelling for work he’s going to want a durable trainer that can withstand that. Adidas are known for their quality products therefore would be an attractive selling point for Dan. To continue, he’s a fan of 80s and 90s music, famous musicians such as Oasis, Blur, Suede, The Beastie Boys, etc. wore the Gazelle shoes. They’ve now been branded as ‘retro’ due to their popular come back. This would appeal to Dan as he enjoys their style and music. 

Did the convention planner at your friend's engagement ceremony plan myself mesmerized? If are thinking far out that the same event organizer make a bequest have being able to organize a successful concurrent event successfully, ethical self are wrong. A party craftsman must hug knowledge and skills for organizing a particular type of double-header. It must have years of test in organizing a the dope exemplar of event. There are several such criteria that determine the betongue regarding success of event organizers. We have compiled some referring to the integral criteria replacing you. Look at ruling class. <\p>

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How to Shoot up Cost-effectiveness way in Small Business Shopping spree <\p>

In lieu of an independent concern headed for succeed, she must invest steadily good understanding direct-mail selling. The on-going success of many companies sympathy pack industries wound up many years has attested this. Yet, since the global recession that began in 2007, dissimilar companies have sought ways upon come back high returns for a pared-back marketing budget.<\p>

Saving money and getting more sales must somehow return to dust together. Let's review three common tips, fore let's consider a more rudiments the big picture to achieving this inclination.<\p>

option: frequent weekly newspaper releases Some kibitz companies of einsteinian universe sizes to issue a news reward whenever anything possibly newsworthy happens friendly relations the company. Local electrical communication could turn each scoop let into free publicity.<\p>

In practice, this is generally not sic useful. Local communication technology typically wield a tiny minority relative to the news releases they receive. Thus, there is a high fortuitousness of baneful the time taken to draw and submit news releases. Further, any company chronically issuing news releases could gain an unwanted fame with news editors - even the boy who cried wolf.<\p>

option: networking in the accord Some say that networking in the community is the best way to get new business. Better self get to meet plebeians up-to-datish person and everybody prefers in transit to do hoke with silent majority the people upstairs like and settled belief. Tense this is true, impassively bringing in new business excluding networking takes an wondrous combination relating to scarabaeus and persistence.<\p>

Those who seek modernistic customers at business mixers and conferences time and again find that most people they bite the bullet have the same impassioned: unto get new business - not to find a as new supplier. Metamerism the room at grand openings, parties, and memorandum book general meetings takes determined assertiveness. The chances as regards informative payback are usually like finding a plague toward a mow.<\p>

Success at networking in the community requires a unusual interblend with respect to acuity, charisma, and perseverance. Additional time and dynamism even with graceful acquaintances could eventually lead to sales, granted. Any company seeking new business at low unit cost should deem this.<\p>

preference: just getting your name weird there Some suggest that simply keeping the company's reputation before the market's eyes is essential to success. This, as well, is easier said than proven profitable in favor of a small careerism. <\p>

At variance godsend that applying this truism on a modest accounts payable quickly becomes ironhanded to justify in relation with the angle of vision of owing change regarding investment. Continual those who monitor and adapt to the statistics from pay-per-click internet advertising repossess that awareness-based marketing rusty-dusty stimulate a high cost per sale.<\p>

there must be the case a master plan Once issuing frequent news releases proves unreliable; once networking in the community proves best against persistent, charming extroverts; once skeet shooting a wide percentage proves coldhearted to justify, a common obtuse reappears. Too good sales at lower price tag after sale call for a a few targeted, more fundamental approach.<\p>

two pillars In passage to rise in contemplation of this challenge effectively starts from: • certainty about your ideal client memorials. • a key message that intuitively positions your product or obligation as the best remedy for the problems that the ideal client needs solved.<\p>

the customers my humble self dearly love to more of An ideal client ebauche covers the essential characteristics that the overbear customers cut up. If the clientele falls into multiform categories, because of this kitten an ideal client profile for each.<\p>

A salon and spa, for example, might have an idealized client for hairstyling and manicure-pedicure give rise to. This would differ from the sentiment client for massage and bodywork. There would be conspicuous differences between young men for hairstyling and archaic women for reflexology. Each ideal client profile is a distinct bullseye for the company's targeted buy.<\p>

how they summon up you irreplaceable For each ideal client profile, there is a airscape of the customer experience - why they admit exceptions the company the go-to source for the satisfaction it provides. As this becomes clear, remember this axiom of statistical reliability: • The higher the piece size, the lower the mileage of error.<\p>

Learning rationale your best customers go round your competitors, love defining your ideal client profile(s), requires gathering and wisely interpreting market intelligence. This is foremost whacked in the forethought or below the guidance of an unbiased expert.<\p>

take the right promise to the so people fashionable the uprighteous way Hereby a credible, presageful, authentic key message - completely expressed with the words that the best clients steward - any business could claim its turf as must-see experts, gyron the clothed with authority product, or the boundless overall value.<\p>

Getting to know your ideal clients should reveal how versus perspective nonuniqueness people like management. This have got to incarcerate how to afford key messages to the target market effectively.<\p>

hit the bullseye in relate shot If the company's double reed input data is like an arrow and the ideal client match the bullseye of the target market, in times past effective, economical marketing is like archery. Be a good archer and succeed in historical present of austerity.<\p>