Click Fraud: A Silent Budget Killer
In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion.Â
Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to 74% of Click Fraud.  Â
Types of Click Fraud?Â
Click Fraud ID is dominant both in the web and app ecosystems. Various types of click fraud can be seen in the digital ad ecosystem. Â
Ad stacking – It is a type of mobile ad fraud in which the fraudsters stack or hide multiple ads on top of one another beneath the primary ad. Â
Click Farms – A click farm is a network of bots or a fraudulent operation of publishers that employs large groups of people to manually click on paid online ads.  Click here to read more about Click Fraud in the US Market.
