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Ad fraud poses a major risk to the credibility of digital advertising as it allows fraudulent ways to get fake impressions & clicks, which results in the wastage of major ad spend. One common type of ad fraud is click fraud in which click bots mimic genuine human behaviors to manipulate engagement metrics which results in increased cost and low ROI for advertisers.

The second type of fraud is impression fraud, which is used to manipulate ad views. Fraudsters are exploiting the vulnerabilities of programmatic advertising which results in the wastage of billions of advertising budget every year. Marketers must opt for advanced click protection measures, analysis of traffic sources, and machine learning algorithms to spot suspicious behavior.