Affiliate & Incent Fraud In MENA: Are Your Marketing Dollars At Risk?
Affiliate marketing in the MENA region is growing exponentially as a result of the region’s growing digital connectivity and e-commerce environment. As brands and advertisers realize the effectiveness of affiliate campaigns in driving ROI and engaging with digital-savvy consumers, they are investing more in it to reach wider audiences and increase app downloads.
According to Cognitive Market Research, the global affiliate market size was estimated at USD 18,512.2 million, out of which the Middle East and Africa region held a significant share of around 2% of the global revenue, with a market size of USD 370.24 million in 2024. The region is projected to grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
But with this growth comes greater risk. As the affiliate ecosystem scales rapidly, so do opportunities for fraudsters to manipulate metrics and quietly drain your ad budgets.
On the surface, your campaigns could be performing great, with installs pouring in, but when you dig deeper, user engagement is weak, uninstall rates are high, and your conversions don’t quite match the traffic volume.
This could be a sign of incent fraud and other app install fraud activities, which affiliates often use to drive fraudulent traffic to their app campaigns.
This discrepancy raises a critical question: Are you truly paying for performance, or are you being misled by fraudulent metrics?
Incent Fraud in USA , Saudi Arabia, United Arab Emirates, India.
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