#click fraud solution

Every click matters; every click costs money. But what if many of those clicks aren’t even from real users? How do you identify the clicks that you get on each campaign as genuine and from the right audience? 

Click fraud has emerged as one of the most complex, persistent threats in the world of digital advertising. It has now evolved into a sophisticated, multi-channel challenge that silently erodes campaign performance across both web and app ecosystems. From automated bots and click farms to SDK spoofing and device manipulation, fraudsters try to exploit every possible entry point of the campaign

Bots are becoming sophisticated and more human-like every passing day. And with the emergence of AI, it is becoming a dominant force for shaping online traffic.  

According to Imperva BadBot Report 2025, 51% of the internet traffic is driven by bots, which is further amplifying with the introduction of AI and LLM. Unlike the basic bot traffic showing abnormal signs like high number of clicks/installs etc., the sophisticated bots can mimic human behaviour, therefore bypassing the validation checks.   

Profit. That’s the main goal of every business.

Amongst all advertising solutions, pay-per-click advertising is considered highly lucrative to achieve this goal.

But new ad fraud techniques being discovered each day, such as click farms, are costing advertisers around the globe billions of dollars.

Click farms are wreaking havoc in the digital world, duping innocent marketers and forcing vulnerable farmers to work in poor conditions. Thanks to human interference, click farms outsmart even the most sophisticated bot detection solutions. These farms could be why you cannot meet your goals despite hitting your KPIs.

An Overview of the Click Farm Operations

Primarily, click farms are focused on three major aspects of digital advertising solutions.

Occurring on all social media platforms, such as Twitter, LinkedIn, Facebook, or Instagram, click farms not only increase the number of impressions and clicks in just a few days but also artificially boost posts.

With PPC advertising, advertisers pay for clicks. Click farms are used to drain ad budgets by producing fraudulent clicks on ads.

Ad publishers often employ PPC farms to inflate their traffic numbers. This can help them make their websites appear as lucrative and real estate.

Types of Click Farms

Three major types of click farms are running in developing countries, like India, China, Bangladesh, Philippines, Africa, and Eastern Europe.

These are run by organizations where owners employ individuals to generate traffic and increase engagement metrics.

These are similar to human-based. The only difference is the number of people engaged in the operation is less. More bots are employed to achieve the same results.

As the name suggests, this type of click farm is a combination of both. Some individuals are employed to manually generate revenue for the fraud organizations, while others are hired to control bots and other click fraud software.

Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers involved, this growth will present lucrative opportunities for businesses to reach a vast audience through digital advertising channels.   

However, it also draws perpetrators’ attention seeking to use vulnerabilities in online advertising for their benefit, and click fraud is one of them which has emerged as a menace for businesses and marketers. 

What is Click fraud? 

Click fraud refers to the practice of artificially inflating the number of clicks on pay-per-click ads with the intent to generate revenue. This fraudulent tactic undermines the credibility of the digital marketing initiatives in addition it wastes advertising budgets. 

Click fraud can take various forms  

Such as click spamming, click injection, and automated clicks using bots.

SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance. Here random clicks are fired to capture the organic sale.