Tips To Design Clear Polypropylene Decals to Increase Sales
Clear polypropylene decals are a transparent format of polypropylene material, you can call the white decals. Whether you are designing this decal for a new product launch or redesigning it for an existing one, it is imperative to do proper research on what the latest trends your competitors are following. For example how they are putting essential information on the decal, what type of images, colors, and symbols they are using for clear polypropylene decals printing. In retail shelves, your decal is a critical tool for selling the product. Consumers will look to the shelves and choose the product that will be catchier and contain a clear description of the contents and its use. Make sure your label or decal designer know your competitors. You should discuss the research report with him. This will help him in creating a unique and effective label for your product.
There are the following ways to design this decal:
Determine The Target Audience:
Designing for the target audience instead of for everyone results in more effective design. This will not only help you in coming up with the relevant content but also helps the decal designer to come up with a unique design idea. It can convince the target audience in choosing your product. Before designing a clear polypropylene or white custom decal for your product you should know the target audience like their age, gender, location, tastes, values, etc. For instance, you have a business of beauty products, and after determining the target audience, you get to know that your product will be more successful amongst the women between the age group 30-50 years. This will help you decide what type of content and design will help in increasing the sales of the product.
Choose The Right Material:
Before starting the design process, it is better to choose the right material for the decal. The look of the label also plays a vital role in forming perceptions. If a label gets destroyed easily in shipping, it can damage the product’s image. Choose the type of material carefully as it also affects printing on the decals. If you’re confused about it then you seek opinions from the experts.
Choose The Right Typography:
A decal is incomplete without the typography that can fit with your brand image. Typography that is used on decals communicates more than words. The font style and size create an emotional connection with consumers. While choosing a font style, make sure it is easily readable. Don’t settle down with the default fonts such as Arial, Times New Roman, etc. Try to be little creative with fonts without affecting the essence of the logo.
Conclusion:
Well-designed custom decals can help companies building trust and brand identity. No matter how useful your product is. If the product packaging and decal design are not attractive, a customer will pass by it. A unique decal design can help companies in making a mark in a crowd of competitors. It strongly influences the consumer’s purchase decision. Custom made clear decal with proper description and compelling content can make even the first time buyers purchase the product. Make sure to put the company’s name or logo so that customers can easily recognize the product on the shelf next time they visit the store.
