#cleananddry

Clean And Dry Wash - Is it Any Good ? https://www.glossypolish.com/clean-dry-wash-good/

Clean And Dry Wash - Is it Any Good ?

This article is quite true. It is often projected that women with dark skin are unhappy with their skin. The biggest misconception that it is DULL skin. Apparently, if you're fair, you will be happier and then get the guy. It makes me sad that this is a culture that I have to own up to. Thankfully I am not subject to it but I have to witness it quite a bit. 

It is actually quite difficult to do research on this, I've realized. Or at least documented research. You'd have to go back to understanding history and reading stories and regarding how women were dressed, perceived and their roles in hierarchy too. 

One of products that really showcases this directly is a product called Fair and Lovely. A fairness cream that is popular in the South Asian region. There are other brands that influences this train of though and they aren't even beauty products.

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The information below is extracted directly from the article. This will server.

Where did this start? Skin whitening has a long history in Asia, stemming back to ancient China. And the saying, ‘One white covers up one hundred ugliness,’ was passed through the generations. All across Asia fair skin is highly prized. In dark-skinned South Asia, a fair complexion is considered the epitome of beauty while in already pale-skinned North and East Asia, pearly translucent white skin is a sign of affluence and glamour. In India, many people associate dark and tanned skin with menial work in the fields under the hot sun, and a pale complexion with a higher social standing and cultural refinement. This resulted in a growing demand for creams and treatments that claim to lighten skin tones, a phenomenon the cosmetics juggernauts have been quick to capitalize upon.   What does it mean to India economically? India’s domestic cosmetics industry is set to grow to US$3.6 billion by 2014, according to the Associated Chambers of Commerce and Industry of India. The skin-lightening cream market alone was worth US$432 million in 2010 and growing at 18 percent annually. Why are we the victims of this cultural change?  It is apparent the multi-billion dollar cosmetics industry is throwing its weight behind advertising and promotion of skin-lightening products in Asia, its fastest growing market. Many consumers buy into the hype and promise of glamour without paying much attention to the small print. Today, in India, the quest for fairer skin has expanded to include a woman’s intimate bits. A vaginal wash was recently launched that promised women fairer private parts, causing a stir and prompting a national debate on the perceived norms of beauty. In a short 20 seconds, the television advertisement for Clean and Dry gives the impression that a woman with a darker nether region is unhappy whereas she with a fair down-there finds love and fulfillment. The tagline reads: “Life for women will now be fresher, cleaner and more importantly, fairer and more intimate." The problem comes when fairness-obsessed users plunge headlong into their quest for a perfect pearlescent complexion without, or perhaps despite, knowledge of the potential side effects. Many of them get too carried away to be skeptical when approaching astounding claims of whitening success, and fail to do a little background research on their own before making decisions

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Lo and behold, this gives quite an elaborate understanding of how well advertising is working and how people are buying into mindless concepts. In my opinion a quite backward / stunting concept in a progressive world.