#cinemafuture

So apparently cinemas might start tracking your reactions… like literally 👀

SMART Cinema uses things like heart rate & brain activity to see what audiences feel in real time and filmmakers could use that to shape movies before they are released.

On one hand… this concept could save an industry everyone keeps calling “dead”. On the other… are we about to get films designed by algorithms instead of creativity?

This feels very Ghost in the Shell to us tbh 🤖