#chzbacon

Welcome to the first of an ongoing series where we get to know some of the amazing people behind System76! This week, we kick things off with one of our newest members, Adam Balla (AKA chzbacon), who has just joined the Marketing Team as our Content Producer. Learn what makes his content creation heart go pitter-patter, and why his electric smoker is his must-have cooking appliance.

When did you first become interested in Linux computer systems?

When my roommate introduced me to Slackware in 1999, he was working as a Linux system admin and he really got me interested in Linux. I was going to the Art Institute of Houston at the time for a Multimedia Design degree, and the thought that you could create your own desktop operating system really appealed to me. I didn’t need to stare at the same old tacky operating system I’d used for years.

I found myself, like many nerds of the era, at a Micro Center in the early 2000s rummaging through the discount software bins, trying to snag up multi-CD Linux distributions. This journey exposed me to several of today’s most popular Linux distros. One of those was SUSE Linux 5.3, of which I still keep the tattered book on a bookshelf as a reminder. I did however finally find my place in the world of Debian, which is where I essentially live today. Honestly not much has really changed other than using Pop!_OS as my main distribution—though like any Linux diehard, I still love to download, test, and sometimes install all the Linux.

When did you start becoming a champion for open source hardware and software?

It was a few years after that. Once I got back from the Art Institute and I was working in the area, we needed a server for the screen printing shop that I worked at. Knowing about Linux at that point, I was able to set up a server using consumer-grade gear that we could store all of our artwork and assets on. Moving forward, I set up a server for the newspaper that I worked at for a decade, which I know is still running to this day. After using Linux in that sort of environment and knowing it was good enough for a business, I knew it was good enough for me and my needs.

How did you get involved in content creation as a career?

My father was an engineer. When I was young I was always, like most kids, into drawing cars and doodles and cartoons, but I was used to having a drafting table at the house. Computing came around, and my father bought an IBM 486 and one of the original digitizing tablets, and so I got to play around with that. Eventually, he got upset because I was on the computer more than he was, so he bought me an IBM 386 to use.

Around 1995, my dad learned from a coworker about Photoshop. I begged him to get me a copy, and he finally did for Christmas. That’s when I started playing around in Photoshop and really fell into wanting to create for a living. Similar to what my father does, but maybe not as stringent in the decision that I make—no building is going to fall down from my creative process.

And that’s how I got into the whole content creation piece. I created a cover for the album of my high school bands and then started doing work for more local bands. Back then, there were no digital art courses, so I learned a lot by doing and trial/error.

What is your favorite part of the creative process?

Working together as a team during the initial brainstorming process. Going through all of the ideas and details, sometimes writing them down, sometimes not, and even laughing at myself at how ridiculous an idea may sound. I love the process of the very first step. I love to set the vision for the project work from there to turn that vision into reality.

How did you first learn about System76?

I first learned about System76 through Chris Fisher and Jupiter Broadcasting. I believe they were reviewing the Leopard Extreme in 2012, on what at that time was the Linux Action Show. That’s when I started to look at System 76 and their offerings and wondered if it would be better for me to build my own Linux desktop, or adopt something and support the open source community. It’s been a little while since then, and I’ve always kept my eye on System76. Then with the release of Thelio, that really pushed me to the point of, “Wow, these guys are creating their own beautiful custom chassis and they’re incorporating different materials together. What a beautiful machine.”

I was speaking to my wife (financial advisor) about purchasing one in 2019, and I spoke to Emma and some other people at System76 about my desire for one, and I don’t know how, but Emma encouraged me not to buy one! And then I was given the opportunity to come to System76 for the Superfan event, where I was fortunate enough to be one of a dozen people who were gifted a Thelio desktop. It sits on my desk to this day; I even bought a larger desk just so I could put it up there and see it every day. I really appreciate the humble beginnings of System76, and I’m so glad to finally be a part of this amazing team.

Let's get into that creative brain. What is your favorite viral video and/or ad, and why do you love it so much?

I have a few ads that I like. I’ve always liked Honda’s messaging and their ads.

I like these ads because of the way in which they go through their history and lineage and the way that Honda itself has marketed its products as “People First” products—very similar to when they introduced their motorcycles to the US with their “You meet the nicest people on a Honda,” campaign. I think that was in 1962, so this was during the height of the motorcycle gang craze. Then comes this little Japanese motorcycle company and markets their products in a completely opposite image from the rest of the industry. They dared to be different and it paid off for them. Selling over 100 million Honda Cubs since 1958. Being given the title of most produced motor vehicle in the world.

This may come as a surprise to some, but I also really love the original Orwellian-inspired Macintosh commercial, which only aired once during the 1984 Super Bowl. Created by Steve Hayden, Brent Thomas and Lee Clow. In my opinion, these guys really created disruptive advertising, so much so that the ad still resonates today as much as it did then. While I don’t think you need to incite fear to sell a product, it showed that Apple dared to be different.

I’m not sure what constitutes a viral video these days. I’m not sure if it’s having a billion trillion views or just simply infecting one person who saw your video. One that always gives me a chuckle has to be “News Anchor Laughs At Worst Police Sketch Fail”. The honesty on the anchor's face makes me lose it every time.

When you’re not helping to lead the Open Source revolution, what do you like to do with your free time?

I really like going on walks and taking photos. Photography to me is one of the last honest art forms. What you see really is what you get. I love to tinker and make things, I have a 3D printer that my wife and I purchased as a joint valentine’s gift to each other last year. We started using it right when COVID broke out, so we made around 900 face shields which we distributed to schools, day cares, dentist's offices, anyone who needed one. That’s what we did for about the first 6 months when we first got it. Now, my wife loves to print earrings, for example, and I like to build different fun electronics projects.

I also love to cook, especially for large groups. I just got done with an Easter Weekend + Birthday celebration where we cooked 100 lbs of crawfish, 10 lbs of pork shoulder, sausage, and boudin (which is basically rice and pieces of pork that have been mixed together with seasonings and then put into a casing like sausage). One of my main requirements actually for a place in Denver is somewhere I can bring my electric smoker. It’s a must-have for any Texan.