#cheaperisnotbetter

The way forward is up-cycling. Quoted from the Fashion Revolution manifesto #7, “Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.”

We need to start thinking differently and changing our mindsets from just buying products, “because it’s easy” but because we cherish our clothes and have an emotional attachment with them. Our constant sway towards fast fashion is rapidly killing our environment because we think the cheaper option is the better option. This is not the case, you will probably or already have thrown away a product you bought less than a month ago due to it having no sentimental value or purpose and will go back to the same store and buy the same type of item for it to happen all over again. It’s a vicious cycle that we need to get out of and start loving our clothes like they're part of the family.

It all comes back to the environment, by not caring about what we buy and deciding not to up-cycle are clothes, approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).