#charles meyer

“Our traditional teams are too slow. We’re not innovating fast enough. We need to systematize change.” That remark could have been overheard at the recent iMA conference, or it could have been said by Shane Guiter during his recent NCME webinar ”Think like a Start-up.” It was neither. Rather, it was GE’s chief marketing officer Beth Comstock commenting in a recent Fast Company article about change and innovation. That’s right: with all their resources, the folks at GE think they aren’t innovating fast enough.

Probably for good reason. A recent Wall Street Journal article pointed out that large companies have a difficult time changing, often leading to their demise. In fact, large companies that survive over the long haul tend to be ruthless about change and have executives who behave like those at small companies. If you feel your organization doesn’t have enough resources to innovate, think again. You’re big enough to innovate and possibly in a better position to do so than GE and other big companies....Read more.