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CCI's own Steven Kellam and Peter Hornberger led a webinar titled "Give Bad MDF the Boot in 2016." This is an audio excerpt from the webinar where you'll hear our 8 key elements behind successful MDF programs. If you like what you hear, you can view the full webinar recording on the CCI website at channelmanagement.com.
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Heather K. Margolis of Channel Maven Consulting joins Channel Wisdom to discuss partner marketing and enablement. In this interview you'll hear Heather's top 3 tips for helping your partners become better marketers along with the answer to this question: "if a partner only has $5,000 for marketing, what should they put it towards?"
Gabriel Carrejo, Director of Business Development at PureMatter, joins Channel Wisdom to discuss social media as a tool to turn partners into brand ambassadors.
Sal Patalano, Chief Revenue Officer at Lenovo Software, joins Channel Wisdom's inaugural podcast to discuss the 9 key steps for transitioning your channel to a SaaS model.
