#challengein

Are passed almost 2 months from the last Challengein update. We've been really busy figuring out how to evolve the product that we had in our hands, thankfully to the feedback that we've got from the amazing tech hub that StartupChile has created. We've been in touch with hundred of other entrepreneurs and, most of all, in touch with a lot of potential customers.

In this two months we've figure out that there's a strong problem in the market, addressed with a solution that, right now, is not optimal.

Right now there are: -Mediocre Advergames: generally a game with ads into it. #EpicFail... -Good Advergames: the game is studied to make the user play with the brand and the product advertised. Great results in terms of time engagment, but create them is expansive. 

We've decided to fix that problem.  So, Challengein pivoted its technology in an other direction, the B2B direction. Now, Challengein is a service that create branded games without any technical skills. In just one hour!

It's a website where you choose a game from a list, upload your logo and some images of your product and it creates automatically your game. In few minutes. Then the game is automatically published on the App Stores for you. Right now Challengein creates branded games for iPhones, but soon also for iPad, Android and Facebook. 

This kind of product is a tool that advertising agencies can use to create advergames for their customers. And they will use it, because they have different advantages: -they don't have to contract a developer (it's hard to find the good ones) -it's cheaper -it's stress free, you don't have to coordinate a project -in one hour of work it's ready -it's always high quality We're yet on the hard part of that journey, because the product is ready and we've started to try to sell it yet. The feedback from the potential customer is great!

Inauguro la sezione "Parlano di noi" con un bell'articolo sulla nostra esperienza in Cile pubblicato da Corriere.it.

Me and Nicoletta are proud to present you the new Challengein 2.0 to you. It's an important release for us, because it carries changes in our strategy. 

We've got in touch with different companies here in Chile (international startups or local businesses) and we've assisted different times to the same question: "One of my clients need a game for this and that purpose. Can I build it with Challengein?". And our answer was always "Damn, yes!". So Challengein, is evolving in a Game-as-a-service platform for businesses, where a company will be able to create his own customization (private or public) without any technical skills, in just few hours. For example a company can need the Game-as-a-Service to launch a new product, to welcome new employees, to teach or test the employees competences, etc. Just with simple games!

So, we've added four new games: -Smemo, a memory image game -Switch, move the words in the right category -Pyramid Image, an image trivia -Intruder, find the intruder into a group of six words 

This 2.0 is just the start of the path of our new strategy. We're going to need a 2.1 version, to continue to evolve our product to fit better the businesses needs.

Right now you can start downloading the new app and enjoy it with the General topic or, just for the next 3 days, the Travel&World topic that will be completely free.

Tonight I've learned a great lesson, but in the hard way. I had a presentation for a cool competition. No big deal, but important for me. I've done some preparation, but I really was too confident on my ability to pitch. I've heard a too many times congratulations on my pitches (were I've worked harder), so I've started to think that I'm good at.