#celect

PMIT stands for Psychometric Multiple Intelligence Test. PMIT analyses individuals mental capabilities and behavioural style. The whole test covers 8 Multiple Intelligences at their present stage, Mackenzie’s Theory, RIASEC Theory and Career Options. PMIT can be useful for anybody and everybody. Here are few benefits of PMIT.

8 multiple intelligence test can determine the following:

1)    Visual Spatial Intelligence

People with visual spatial intelligence are better at visualizing things and have a creative inclination

2)    Bodily Kinaesthetic Intelligence

People with bodily Kinaesthetic intelligence like to be performing or doing some body moments.

3)    Logical-Mathematic Intelligence

People with logical Mathematical intelligence have a tendency to perform better at logical analytical things

4)    Musical-Rhythmic Intelligence

People with Musical Rhythmic intelligence are better at understanding tones, notes, beats and sounds. They can easily ace in playing any instrument.

5)    Linguistic-Verbal Intelligence

People with Linguistic Verbal Intelligence are really good with their words, the really like reading, writing storytelling.

6)    Naturalistic Intelligence

People with Naturalistic intelligence have a calling for all the things related to nature and it’s component, they are very comfortable around animals.

7)    Inter-personal Intelligence

For people with inter personal intelligence communication is the key, they are usually extroverts and can merge into people effectively and have leadership skills.

8)    Intra-personal Intelligence

People with Intra personal intelligence are self aware and know their feelings, motivations very well. These people are usually introverts.

RIASEC Theory basically states that people can be categorized into 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. This theory was developed by John Holland and hence is also called as Holland theory.  RIASEC theory tests your six areas: building, thinking, creating, helping, persuading and organizing and then sorts you into one of 6 types of personality. This test is done before a company hands over the job.

PMIT combines all of the test and helps you understand your strengths, weakness, opportunities and threats. PMIT is also used for career guidance and helps you select a career option that you can shine in. Career guidance is very important nowadays because there is high competition in very field.

Nike continues to reduce the number of wholesale accounts as they’ve moved and plan to go even harder in the ➡️ direct-to-consumer market.

With that, they bought ☘️ Boston-based Celect, which further shows Nike’s approach towards understanding consumers even better by predicting what the consumers want, when they want it and where they’ll buy it. 💰

Read the full article at 👉🏽 http://bit.ly/NikeBuysAIbiz

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By Ethan Green and Zachary Berman

Imagine it’s your first day at a new job. Your boss drives you out to a 50-acre field of grass, hands you a single blade of grass and says, “Find all the blades of grass that are just like this one.” What do you do?

Even an expert would say, “I can find all of the similar blades, but it will take at least a week,” but your boss says you don’t have a week. That’s where simMachines comes in.

What is simMachines? simMachines may be the fastest similarity search engine in existence. While standard search engines, like Google, look for specific keyword matches, similarity search takes in an object, such as a picture, and returns other objects that share characteristics with the first object.

Arnoldo J. Muller-Molina, the brain behind simMachines, has a simple idea – find objects that are similar and find them faster than anyone else.

When we first talked with Arnoldo, he showed us a demo of how his search engine could take a picture of a shoe and find other shoes exactly like it – the same color, heel and style. But similarity search can do much more than find a pair of shoes.

What can big data do? Similarity search can recommend a new song, discover what a customer might buy next or even analyze data from rockets shot into space. Data scientists all over the world are analyzing larger amounts of data than ever before, and as the problems get bigger, finding the solutions takes longer.

As a user listens and votes on more songs, Pandora gets better at recommending new titles; but the more data Pandora has, the longer the search for a new song could take. Arnoldo and his team have created a number of different similarity searches that are faster than ever before, and now he is building a company with his solutions.

The CELect Project As part of the CELect Entrepreneurship Course, we – Ethan Green, Austin French (MBA '14) and Zachary Berman – have gotten the chance to work with simMachines. We are conducting a message audit and performing a full market analysis to help Arnoldo take his incredibly fast similarity search engine to the world of big data. We want to make sure simMachines’s message accurately depicts the value simMachines can provide to its customers through its products. In order to market such sophisticated products, understanding the customers’ needs is critical.

Final Thoughts After our meeting with Arnoldo, we were blown away by just how much similarity search can do, and how much he has accomplished. We believe that with the right structure and market positioning, simMachines will be extremely successful in bringing its proprietary similarity search to companies across the globe.