Whiskas’ Catstacam (that’s Instagram for cats) has taken to the streets for our furry friends in order for their owners to better understand their behaviours. A small camera hangs on the collar capturing the ‘feline point of view’ and will take a snap every 20 seconds, automatically uploading it to the cat’s personal Catstagram account. The photos are all paired with a caption that prompts the owners to ask questions about any unusual behaviour to the hashtag #askwhiskas, encouraging a healthy interest in their pet’s well being.














