#carouselads

One thing we’re sure of is that story telling is taking a big chunk of brands content strategies. For that reason, platforms are adapting extremely fast to the changes that brands are imposing, through offering new features and updates regularly.

After introducing carousel format for organic and sponsored ads for both Facebook (FB) and Instagram (IG), now LinkedIn followed their steps by announcing the launch of carousel for sponsored content only on the mentioned platform.

In an official blog post, LinkedIn launched the new feature stressing on the importance of Carousel Ads to humanize the brand’s “B2B marketing efforts and foster a deeper connection with your audience”.

What makes carousel Ads extremely powerful and efficient is that brands can:

· Showcase several offerings all at once while redirecting users to a specified landing page

· Showcase extensive offerings for a single product/ service

· Also drive lead generation

Carousel Ads of LinkedIn are extremely captivating as you can add up to 10 cards per post; which makes it eye appealing.

This new feature can be extremely beneficial for brands that are present of this platform especially brands in the telecom industry; the brand can drive lead generation and tell a story by featuring one of the brand’s campaigns, events or event programs.

Yasmine Abdallah,

Senior Social Media Executive,