How Oura Ring Capitalizes on Gen Z Womenās Health and Wellness
But Hale is keen to underline how these days, he no longer fits the typical profile of the Oura wearer. Where sleep tracking āĀ the Oura ringās initial pull āĀ was what Hale calls āthe Trojan horseā for the business, due to the clarity of biometric data that can be collected over the long stretch that the wearer is asleep, he credits Ouraās rapid sales acceleration over the last two years to itsā¦















