How Oura Ring Capitalizes on Gen Z Womenâs Health and Wellness
But Hale is keen to underline how these days, he no longer fits the typical profile of the Oura wearer. Where sleep tracking â the Oura ringâs initial pull â was what Hale calls âthe Trojan horseâ for the business, due to the clarity of biometric data that can be collected over the long stretch that the wearer is asleep, he credits Ouraâs rapid sales acceleration over the last two years to itsâŠ













