#campaignideas

New Zealand Math

Truth About Tech: A Road Map for Kids Digital Well-Being

#TruthABoutTech

How Tech Can Harm Kids - (COPIED FROM WEBSITE)

Kids can turn Snapchat conversations into “streaks,” redefining how our children measure friendship.

Instagram can glorify the picture-perfect life, which can erode young people’s self-worth.

Facebook often segregates us into echo chambers, which can fragment our communities.

More than half of Google Play apps targeted at children under 13 don’t adequately protect kids’ data.

Every day, more than 500,000 hours of video are uploaded to YouTube. This can include harmful content aimed at kids and created by automated bots.

The very features that keep kids hooked can also take a toll on kids’ physical and mental health and on their role as vibrant digital citizens.

Mental Health

Up to 40% of children have been involved in a cyberbullying incident.

48% of teens who spend more than five hours a day on electronic devices report at least one suicide-related outcome (felt very lonely and considered, planned, or attempted suicide).

50% of teens feel addicted to their mobile devices; 78% check their devices at least hourly.

Physical Health

 The brains of young people diagnosed with internet addiction show significantly less gray matter (associated with planning, decision-making, and impulse control).

21% of college students spend their classroom time using their devices for activities unrelated to class.

A study of 2-year-olds found that BMI increases for every hour per week of media consumed.

Democracy

67% of Americans say they get news from social media.

44% of kids age 10 to 18 feel they can tell fake news stories from real ones

#DisconnetToReconnect

Artifacts:

The theme behind the artifacts are things that don’t require technology in any shape or form to have an affect. Instead they are things that encourage activities outside of smart devices, i.e bookmarks for books, skateboards for physical activities, stationary to encourage the arts etc.

T-shirts

Hats

Totebacks

Beach towels

Bookmarks

Umbrellas

Posters

Water bottles

Frisbee

Skateboard / Longboard /Surfboard

Bracelets

Keychains

Stationary

Similar Campaigns:

Digital Dependency 

For this campaign idea, i want to lean towards raising awareness towards the excessive and over use of technology in our daytoday lives, i.e cell phones and screen devices. The targeted outcome for this campaign would be to encourage people, more specifically the younger generation to take a step back from their phones, laptops and any smart device and spend time mentally present in the world. I feel like this is a hugely important issue as a lot of the Gen Z generation have grown up with devices.

Although technology is rapidly enhancing and will be our inevitable future, that is, if not more reason to step back and take in the physical, living breathing world around you. Instead of using cell phone and smart devices, this campaigns aim is to encourage people to stop outside, go for a walk, see friends and family, read a book, use your hands and get creative, interact with nature and appreciate and admire the beauty and mystery of the never ending, ancient world around us.

Research to add:

The negative effects that excessive use of smart devices has on the mind and body physically.

Statistics showing the percentage of people who are negatively affected by technology and the things that come with it - social media

The positive effects natural and organic activities has on the body.

Sleep and Focus

The rates of social anxiety and depression within the younger demographic of Gen Z due to lack of physical, face-to-face interactions growing up, resulting in weaker socialization skills and ability to adapt in social situations outside of a device.

Are Gen Z people more socially dependent on friends and family? And if so is it because of this?

Self expression / Self acceptance

A campaign focusing on the importance of self acceptance and expressionism. Currently a lot of the younger generation are fighting for their right and belief in self expression (fashion, job, identity, sexuality). A campaign that that help encourage others to come forward and embrace themselves. Something that isn’t too heavy but still focuses on the issues of self expression and identity found in today’s society. This campaign can encourage people around the world to come forward and represent themselves along with others who may feel to afraid too, building courage in those around them and standing among those who are still be discriminated against (LGBTQ community is an example).

An example of this:

#ImNoAngel campaign , launched by Lane Bryant, a plus size clothing company in April 2015. The campaign featured plus sized models Candice Huffine, Ashley Graham and Marquita Pring who aimed and redefining the meaning of ‘sexy’. The campaign reaches all corners of the world and encourage women of al shapes and sizes to come forth photographing themselves with the hashtag #ImNoAngel as a way to embrace their uniqueness and imperfections.  

Desigual Undie Party. Laundry Service 2010