#campaign 2012

A year later, Kerry McGonigal took an opposite position in Chapel.

When the media and alumni are repeating the idea that BJU hasn’t been involved in politics in 15 years, they are participating in BJU’s myth-making. Stephen Jones said he wasn’t political, while his dad was talking politics and Rick Perry was making campaign stops in 2011.  BJU loves power. That hasn’t changed and it won’t. 

In this five-minute video report, Mark Jurkowitz breaks down the ways in which news coverage has changed in regards to political campaigns, and discusses the role of social media and direct messaging in campaign strategy. 

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