#cafe reissue

Sanrio Puroland, the indoor theme park where Hello Kitty and her equally adorable pals live, is awash with pink — on the walls, on the stairs, on the rides. Groups of women in full-skirted dresses have come to this fantastical playground, located on the edge of Tokyo, on a quest for cuteness. The cartoon cat is ready to deliver: Visitors angle their selfies for the perfect shot, snack on food stamped with characters’ faces, and snatch up plushies with a fervor mirrored in smaller doses at Sanrio’s flagship stores and cafes around the city.