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CAclubindia Case Study

Knowledge is Power and its power increases manifold if it is shared and distributed. We, at Interactive Media Pvt. Ltd shared this belief from within and hence ventured on creating platforms for sharing of knowledge amongst professionals. For us, the Internet with its potent reach and easy accessibility proved to be sent from heaven. Thus was launched CAclubindia.com, an interactive platform for Finance Professionals and Taxpayers in the spring of September 1999. Initially, it was a site meant for knowledge sharing among CAs but later with its gaining popularity, it spread its wings amongst the whole finance professionals community.

Today CAclubindia provides its 2 million-plus members with a gamut of services like A platform for interaction with persons of their own fraternity. Updates on various issues in the Finance world (mostly relevant to CA’s, CS’s, ICWA’s and MBA’s) Most recent advancement/reviews/discussions in current Finance related issues. The facility to maintain their profile and communities and be in touch with their peers by just logging on to the site We are glad to have the who’s who of the finance world on board with us guiding us in our future endeavors.

THE SITUATION

Many feel that this is where the larger problem with chartered accountancy as a the professional course lies. Compared to other courses like Chartered Financial Analyst or even an MBA with a specialization in Finance, which are fairly practical in their approach and assessment, chartered accountancy continues to concentrate a lot on ex post facto analysis and rote learning. CAclubindia is one of the largest e-learning platforms for all the tax professionals who have changed the face of knowledge sharing platforms. But being there in the industry for the past 10 years, the media presence and awareness of the brand was missing.

THE OBJECTIVE

One of the simplest and most straight-forward objectives of PR campaigns is to enhance your company’s goodwill with its market. Raising awareness is an important step to reach out to their target audience. Though information PR objectives often coincide with more direct business benefits, many PR efforts have a direct goal of informing audiences. Plus, providing free and useful information can generate positive sentiments from the market.

THE CHALLENGES

The Biggest Challenge was to make CAclubindia accessible which has multiple initiatives on its platforms that cover every detail related to taxation. Also, aware the fraternity about CAclubindia and create the maximum engagement which provides knowledge to all the professionals through their e-learning modules and interactive platforms.

CREATIVE SOLUTION

1.Extensive research identified gaps and promoted awareness among the masses.

2.Effective involvement of media.

3.Panel discussions

4.Participation in industry stories

THE RESULT – KEY HIGHLIGHTS

All in all the brand CAclubindia received an astounding no of more than 7OO Million impressions through PR Exercises. Subsequently,

the PR value generated stands at Rs. 10, 16, 98,860.