#bwjs

Logos V2

Logo Developments Part 4

This is where I started to design something that I really felt could work with the brand. This features a lot of the other little quirks my other ideas used (cut aways, layering, text placement, etc..) but in my mind, in a more compact and professional way.

Not to say ‘professional’ is the vibe i need to be going for, what I mean by that is I could vision this being used in a store front, online, etc...

I’d been playing around with colours on this one for a while before thinking back to my earlier ideas of the eye being drawn to warmer colours first. Having ‘Jingles’ cut out of the pink directs the eye to that first, but then layering the blue onto of the pink and keeping the following word in that blue makes it flow more.

I was thinking about how the shape of this one just works too, it’d be perfect for labels and tags. And then I thought about what Jenn said, that the logo would need to work within a circle... which lead me to these variants...

Put into a circle, this now begins to link back to the Bells & Whistles logo quite nicely. Which is good as it needs to be at least ‘loosely’ related to it’s sister company. The logo of Bells & Whistles seen below has a thin inner circle with a thick outer circle, so as a subtle twist i’ve swapped that on these. It’s a little change but one that works when putting the two of them side by side.

The Brief

This is an exciting project my friend in Chicago has messaged me about. She owns an antiques store called Bells & Whistles which i’d previously edited the logo of for her. She’d already got this design but it was a very low quality version.

So from doing that she’s gotten back in contact with some more design heavy ideas. She asked me last week about creating retro style icons of boomboxes and things like that but that’s secondary to this new idea.

She want’s to launch a sister company called Jingles & Shouts, that will specialise in retro 80s and 90s clothing. To start she wants a new logo that is similar to the B&W logo (same type), but has more squares/rectangles than circles and uses electric blue and hot pink colours. Above are some discussions we had about the logo where i suggested that we keep the same type in order to have that link between the companies but said how she’d be okay to use a different typeface for the body text on the website as it’s a different store with a different audience.

My starting point for this is to obviously look at retro fashion from this era, get a mood board sorted with colours and artwork, think about the audience and legibility with the font she likes etc...

(со страницы https://www.youtube.com/watch?v=faT6d0uGeVw)