Buying Persona
Meet Young Professional Chloé
About Chloé
Chloé is a mid-thirties female living in Montreal, working fulltime in an industry where her analytical skills are at the forefront. She enjoys figuring things out – you can say she has a knack for solving problems. Most importantly, Chloé enjoys challenges and is always on the hunt for the next new thing. She is also interested in arts, style and has an appreciation for design which she enjoys sharing with friends over a drink.
Use Case
Chloé is an advocate of work-life balance and prioritizes her leisure time, engaging in activities she enjoys. Given the digital age we currently live-in, Chloé enjoys spending time off-line to recharge her energy by completing jigsaw puzzles while listening to jazz. Puzzles are an outlet for Chloé to keep her relaxed, while simultaneously keeping her brain activated.
Previous Solution & Pain Points
As Chloé progressed in her interest of puzzles, she realized that although some puzzles were challenging to complete, there was something missing - she rarely came across puzzles that she found unique. Chloé found that it was difficult to find a store in Canada that carries puzzles from timeless and up and coming artists. Not only that, Chloé found that she would have to scout different stores to buy these puzzles or pay significant amount in duty charges as the stores were predominantly from outside Canada. Additionally, it took Chloé a lot of time researching new and noteworthy puzzles, which took time away from her other activities.
Benefits
With Noogga, Chloé discovered a new set of puzzle brands which produces modern, artsy designs from different artists. The puzzles she saw available at Noogga allowed her to combine her two most favorite things – art and puzzles! In fact, Chloé sees the puzzles she chooses as an extension of her self-expression and gets enjoyment by showcasing her completed puzzles to her friends by “leaving them laid out on the table a little longer”. An additional bonus is that she doesn’t have to worry about additional shipping charges and having to spend a lot of time looking for new puzzle brands.
Buying Trigger
Chloé purchases her puzzles at Noogga as she trusts that the quality, and the choices available are amongst the newest and unique puzzles in the market. Additionally, Chloé enjoys the perks of the personal recommendations received from Noogga of puzzles that she may be interested in. This saves her time from having to scroll through the store inventory and speeds up her purchasing to allow her more time for puzzling.
Buying process
Chloé first discovered Noogga through social media, as she follows puzzle influencers who have shopped at Noogga. She trusts their judgement and have visually seen products via the influencer’s social media ‘stories’. This increased Chloé’s confidence in purchasing through Noogga’s online website.
Choice factors
When shopping at Noogga, Chloé is looking for puzzles that would not only be challenging, but would also have a unique and beautiful image that could be used for decoration – something like a “coffee-table” type puzzle. Chloé also enjoys being afforded an opportunity to discover new puzzle brands that have limited or no presence in Canada, especially brands that are from local creators.
