May 3
The Unglamorous Path to Market Dominance: What BusX Teaches Us About Building Defensible Businesses in Thailand
In the startup world, there’s a “glamour bias.” Founders want to build the sleek front-end app that everyone has on their home screen. Consumer-facing products get the press, the funding rounds, and the bragging rights. But there’s a different playbook—one that’s less sexy but far more powerful. Take BusX, Thailand’s leading bus ticketing platform. While competitors focused on building prettier…
