#businesstrategy

For one of my most significant campaigns, Guess! and Path Interactive engaged our team to create an innovative product utilizing face detection and 3D modeling. The objective was to develop a virtual try-on experience for sunglasses as part of their spring-summer campaign.

We successfully executed a comprehensive 360º omnichannel campaign, leveraging media channels, paid advertisements, and organic growth through social media. The highlight was the implementation of a state-of-the-art technology tool that enabled users to accurately try on sunglasses.

Key Milestones:

Created 37 3D glasses and a state of the art web experience both for mobile and web.

An organic reach of 856,000 impressions.

Over 4,500 generated images.

Developed business strategies and delivered mobile and web products in the US and LATAM market.

Implemented OKRs and KPIs across the company to drive data-driven decision making.

Analyzed data within the company framework from various platforms (Google DataStudio, Google Analytics, Firebase, Elasticsearch, Kibana, MongoDB, Mailchimp) to generate insights for live events, website traffic, and CRM pipelines.

Tracked KPIs and reported updated metrics to the team.

After a successful business development phase, I started helping all these brands that trusted their Live Shopping efforts by assisting a Customer Success team of 3 people. In these period I have helped over 100 brands with platform onboarding, support and customer success.

I also oversaw a Support team of 3 people, ensuring quality and overall satisfaction of active stores pre, during and post live shopping events.

Moreover, I have led the documentation and process systematization in collaboration with IT and DevOps teams, fostering an easy ramp-up for all new employees.

Key Milestones:

Established a full cycle customer center from onboarding to post event support and reporting.

Assisted over 20,000 active stores in their digital transformation process from offline to online.

More than 35 processes were implemented in a cross-company effort to improve service.

Following a successful transition from the media industry to e-commerce, I assumed the role of business development owner, leveraging my expanding expertise in Live Shopping and client relationships.

Collaborating closely with C-Level management, I actively contributed to achieving business objectives aligned with stakeholder and early funder requirements. This involved securing partnerships with multiple brands and providing guidance and mentorship to the newly formed marketing team, supporting various marketing initiatives.

Through strategic efforts and proof-of-concept experiments, my work played a pivotal role in diversifying the company's core business. We successfully expanded into 12 new verticals, in addition to fashion apparel and beauty.

Key Milestones:

Held over 100 live events.

Implemented digital strategies with Marketing and Sales teams.

Generated campaigns with over 450,000 users engaged.

AB-InBev approached my team with the objective of enhancing the customer purchasing experience, and in response, we developed a collaborative tool called exeQtor. This tool enables users and supervisors to share their experiences in real-time while visiting convenience stores and supermarkets, providing a seamless and efficient means of communication between consumers and the AB-InBev selling team.

By leveraging geolocation data from numerous points of sale across Argentina and Brazil, exeQtor allows users in close proximity to these locations to answer specific questions pertaining to the type of venue, such as on-premise or off-premise, and rate their overall consumer experience.

To further enhance the functionality of the tool, we also implemented a comprehensive dashboard. This dashboard showcases the highest-rated places for consuming AB-InBev products, identifies top and bottom performers, evaluates supervisor efficiency, and facilitates the organization of the company's general point of sale database.

The digital transformation plan generated an overall impact in better brand product placement in all Points of Sale involved from 3.74/5 to 4.33/5 from Q3-2016 to Q3-2017.

Key Milestones:

25,000+ stores monitored in Argentina and Brazil.

3,000+ collaborators collecting geolocated data.

Over 50,000 reports generated.

In my role as a Digital Transformation Manager and Product Owner, I had the opportunity to analyze both the business and technological barriers in order to cultivate a truly enriching experience. This involved identifying areas of improvement and implementing strategies to drive digital transformation within the organization. Moreover, I was responsible for User Experience Research. This entailed conducting interviews and performing in-depth analyses of similar products and competition.