Using Your Business Capability Statement to Enhance Your Competitive Edge
In the competitive landscape of business, a well-crafted capability statement can set you apart from the crowd. But what exactly is a capability statement, and why is it essential for your business?
A business capability statement is a concise document that highlights your company’s key competencies, qualifications, and differentiators. It serves as a marketing tool to communicate your value to potential clients, partners, and stakeholders, especially in government contracting and B2B environments.
Here’s what to include in your capability statement:
Core Competencies: Clearly outline what your business does best. Focus on your primary services or products and their unique benefits.
Past Performance: Showcase successful projects or contracts that demonstrate your experience and reliability. Include client names, project scopes, and outcomes to build credibility.
Differentiators: Highlight what sets you apart from competitors. This could be innovative technologies, specialized expertise, or exceptional customer service.
Company Data: Include essential information such as your business name, address, DUNS number, and any certifications (e.g., minority-owned, woman-owned, etc.).
Contact Information: Make it easy for potential clients to reach you. Include a phone number, email, and website.
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