Ashford U BUS 330 / BUS330 Class Answers
BUS330 / BUS 330 - ENTIRE CLASS/COURSE TUTORIAL INCLUDES EVERYTHING LISTEDÂ
BUS330 / BUS 330 / ENTIRE CLASS/COURSE TUTORIAL INCLUDES EVERYTHING LISTED
BUS330 / BUS 330 - Week 1 Quiz
BUS330 / BUS 330 / Week 1 Quiz
BUS330 / BUS 330 - Week 1 DQ 1 Market Segmentation
The Gap pursues a segmented market strategy with three main tiers of retail clothing stores: Gap, Banana Republic, and Old Navy. Is this strategy enhancing the competitive positioning of the parent company? Is it increasing the cost and lowering the profit of the parent company? Or, is the parent company competing with itself? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 1 DQ 2 Marketing Environment
Choose a specific consumer product (good or service). Discuss your plans to increase sales of the product to current and potential customers. How would you position your product in the marketplace? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 2 DQ 1 Marketing a New Product
Suppose that McDonald’s was considering the introduction of a new kind of hamburger to its restaurants. What kind of research would McDonald’s need to conduct and what criteria will they use to have some level of confidence that the new product will sell well? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 2 DQ 2 Competition
In most cases, competitors are viewed as undesirable; that is, having no competitors is better than having some. Can you think of situations in which having competitors can be a benefit to the organization? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 2 Assignment Brand Building & Consumer Decision Making
Analyze the buyer decision process of a typical Pink customer: 2. Apply the concept of aspirational groups to Victoria Secret’s Pink line. Should marketers have boundaries with regard to this concept? 3. Explain how both positive and negative consumer attitudes toward a brand like Pink develop? How might someone’s attitude towards Pink change? 4. What role does Pink appear to be playing in the self-concept of tweens, teens, and young adults?
BUS330 / BUS 330 - Week 3 Quiz
BUS330 / BUS 330 / Week 3 Quiz
BUS330 / BUS 330 - Week 3 DQ 1 Product Life
Identify one new product for each of the classifications of style, fashion, and fad. What are the factors that contribute to the dynamics of the length and shape of the product life cycle curve for each of these? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 3 DQ 2 Customer Needs and Wants
Do you think marketers actually create customers’ needs and wants, or merely satisfy their needs and wants? Respond to at least two of your fellow students’ postings
BUS330 / BUS 330 - Week 4 Quiz
BUS330 / BUS 330 / Week 4 Quiz
BUS330 / BUS 330 - Week 4 DQ 1 Future of Retailing
Where do you think the future growth of retailing will come from: brick and mortar stores (malls & retail centers) or clicks (online shopping)? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 4 DQ 2 Marketing to Children
Many companies are promoting products on The Cartoon Channel, and other channels offering children’s programs, that specifically target children. Do you think such practice is unethical, or is it a good marketing strategy for focusing on building brand loyalty from childhood? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 5 DQ 1 Changes in Retail Industry
The retail industry is experiencing growth of private label products offered by retail stores. This increase in distribution and demand is increasing competition for brand name products. Do you think the era of brand name products is coming to an end to be replaced by private labels? Respond to at least two of your fellow students’ postings.
BUS330 / BUS 330 - Week 5 DQ 2 Social Responsibility
What do you perceive to be the most critical environmental issue(s) the world faces? How can marketers operate in a manner that would best address such an issue or issues?
BUS330 / BUS 330 - Week 5 Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation it offers in terms of the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product you’ve selected. How would you develop, execute and measure a campaign for this product? 3. Applying your knowledge of the four p’s of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship Management (CRM) philosophy into your marketing program. 4. Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product? 5. Who are currently the largest customers of that product in the home market, and who would be its likely customers abroad? 6. Analyze the competition of the product category in the foreign market you’ve identified. Describe the nature of competition in that product category. 7. Describe the U.S. and international ethical marketing considerations.
