It's a dog! Burger King is widening the menu to include hot dogs.

It's a dog! Burger King® has agreed to go with it. The company recently revealed that hot dogs would be added to its menu beginning February 23rd. So why is that? Why is a hamburger chain renowned for flame-broiled burgers adding an edible cigar-shaped item to the menu?

Burger King Hot Dogs Menu For starters, the proper form of cooking hot dogs is to roast them. Burger King also has the art of grilling down to a science.

“The move comes as Burger King seeks to raise profits in the face of increasing competition, with McDonald's selling breakfast products all day to boost turnover and Wendy's offering a “4 for $4” promotion to entice shoppers in the house. Burger King's revenues in the United States and Canada grew by 2.1 percent in 2014. Next week, parent company Restaurant Brands International Inc. will announce its 2015 financial results.”

Burger King Is Adding Hot Dogs To The Menu To Keep Ahead Of The Market

Burger King Is Adding Hot Dogs To The Menu To Keep Ahead Of The Market.

I'd be ecstatic if I owned a Burger King chain. Even pumped. That's because adding hot dogs to the menu isn't going to be prohibitively costly. Grills have also been mounted. I'd happily procure hot dogs, buns, and pickle relish. Ketchup...mustard...even onions are still on hand. Let's get this party underway!

I'm not, though, a Burger King franchisee. As a consequence, my emotions aren't anchored in reality. I don't have $1.5 million to bring into a Burger King chain. I don't have 30 workers or the related labour expenses.

Burger King takes swat with fresh gut bomb burger at McDonald's

Think of it as the gut busters' fight. Burger King also launched a hefty new burger made from a half-pound of beef in an attempt to go after competitor McDonald's, and it went on sale Thursday.

Dollar Menu Burger King - The Pound of the Double Quarter McDonald's Double Quarter Pounder is specifically attacked by King Sandwich. The Burger King edition will consist of two American cheese beef patties, sliced onions, pickles and ketchup on a toasted bun of sesame seeds.

The latest Double Quarter Pound King, unlike the Double Whopper, has no lettuce, tomato or mayonnaise, however, according to the brand, it does have two slices of cheese. The latest burger has 60% more meat than the former Big King burger as well.

This is not the first time McDonald's has been trolled by Burger King. An ad at Halloween time included a creepy version of Ronald McDonald, based on the Stephen King novel, dressed up to mimic Pennywise from the horror movie It. "Come as a clown, eat like a king" was the motto.

Sales of Burger King rose 3.6%, Restaurant Brands International's owner said in his third-quarter earnings report. With the launch of the upscale Signature Crafted Recipes sandwich line, the hand-crafted McCafe drinks and the fresh $1-$2-$3 Dollar Menu, McDonald's has been making strides in 2017.

Both franchises are facing the competition from the so-called better-burger players, as well as Wendy's and smaller regional fast-food burger chains, which offer more costly and, some claim, tastier variants of the American classic, such as Five Men, Smashburger, Shake Shack and Fatburger.

Any traffic is powered by menu programmes that bring novelty. It's the one thing that fast-service restaurants have to do to draw clients,' said Helena Sing, who covers S&P Global's Restaurant Brands International. "This unique programme seeks to target all burger eaters who are hard-core."

Burger King was founded in 1954 and, according to the group, is currently the world's second-largest fast-food burger chain with more than 15,000 outlets around the world.