I love this...
"Over the course of the last decade, many of you have likely noticed the broad (and often erroneous) application of the term “Architect.” The tech industry may very well be the greatest manipulator of the term. With titles like “Software Architect,” “Network Architect,” “Infrastructure Architect” and “Solutions Architect,” there is hardly a position in Silicon Valley onto which you cannot tack the label “Architect” to give it that extra dash of credibility and creativity. While it’s not uncommon to find job listings for obscure titles like “Senior Solutions Architect,” actual* Architects will just assume that this position involves the design of retirement housing. Of all the industries, shouldn’t the brilliant and innovative minds of the hi-tech world have the imagination to come up with better job titles? "
...such a small thing, but really speaks to the appropriation of architecture and could be related to the shrinking ground on which our profession clings. not to mention how architects are perceived out there in the world
