I love this...Â
"Over the course of the last decade, many of you have likely noticed the broad (and often erroneous) application of the term âArchitect.â The tech industry may very well be the greatest manipulator of the term. With titles like âSoftware Architect,â âNetwork Architect,â âInfrastructure Architectâ and âSolutions Architect,â there is hardly a position in Silicon Valley onto which you cannot tack the label âArchitectâ to give it that extra dash of credibility and creativity. While itâs not uncommon to find job listings for obscure titles like âSenior Solutions Architect,â actual* Architects will just assume that this position involves the design of retirement housing. Of all the industries, shouldnât the brilliant and innovative minds of the hi-tech world have the imagination to come up with better job titles? "
...such a small thing, but really speaks to the appropriation of architecture and could be related to the shrinking ground on which our profession clings. not to mention how architects are perceived out there in the world

















