#bucharestshopping

Raionul 4 is a concept store in Bucharest with a beautifully crafted space featuring a distinctive mix of designers. The store has evolved into a major spot for fashion connoisseurs who are looking for understated luxury.

The name Raionul 4 is a subtle ironic nod to the department stores of the Communist era when shops were called ‘Raions’.

The concept behind the store and its pieces is simplicity and function as key features. There is lots of white and lots of light, essential showcasing elements with no superfluous design elements. The design of Raionul 4 store conforms to this concept as well.

The selection of clothes does not always follow the latest trends; Raionul 4 acquires pieces they like and assess as a good fit for the local market. The predominant color of the pieces is black however the team at Raionul 4 is open to each season’s colorful proposals from the designers.

Catwalk styles account for 30% of the stock. The team loves to feature outstanding pieces from every collection as well as more ‘regular’ pieces.