What do you think is gonna happen with BTS after military? Group longevity, I mean. Will they last? Because I get the feeling that after the mandatory comeback and tour things will get… tricky.
The members say they want to last until they're all well past retirement age, so who am I to say otherwise?
It's not like it's not possible, after all. Bands like U2, Coldplay, and Radiohead are still together and touring 20+ years later with most/all of the original line-up. Within k-pop, Shinhwa is technically still active 26 years later even if their performances have long downtime intervals these days.
Think I've said this before, but again, Chapter 3 will be everything we've seen in Chapter 2, supercharged. I assume the first thing on the agenda when BTS returns is an OT7 tour plus one or two OT7 albums. Concurrently or subsequently, solo projects (features, singles, EPs) for the members will continue within two years of BTS returning so they build on the momentum set up in Chap 2. I think its fair to assume a few years dedicated to group work, interspersed with solo projects in music, acting, design, producing etc, every seven years or so. I see things being intense for ~4 years immediately after their military service, before a more sustainable rhythm is set by the company/group.
Reading between the lines in HYBE's quarterly investor calls, the company (1) is desperate for cash and BTS is their primary cash cow; (2) intends to ruthlessly destroy their competition while they still have BTS locked up in exclusive contracts for the next 7 years.
It's anybody's guess on if BTS renews their contracts with HYBE in 2030. I'd imagine HYBE will offer any concession to keep the members so we'll see. There's also been some chatter about one or two members starting sub-labels in HYBE, and while that's an interesting possibility, it's still just chatter for now.
In the meantime, the fandom will only become more crazy so buckle up if you intend to be active in fandom spaces.