#brytcommunications

In an earlier post, we talked about best practices in content writing that help articles gain traction online. Covering topics like relevance and readability, these practices focus on refining the substance of content. 

Yet despite its importance, substance alone doesn’t guarantee that what you publish becomes prominent on Google, Yahoo, or Bing. There are also technical elements that enable pages to rank higher in search engine results. Utilizing these is part of the process called search engine optimization or SEO—an aspect of content writing services that’s as integral as writing itself. 

You’ve already decided to use infographics to promote your business. But what kinds of infographics would you share? What would they say? And what should they look like? 

It certainly helps to learn more about common visual styles for infographics as you sign up for graphic design services. The more you know, the more ideas you might be able to bring to the drawing board.

Flat design

Flat design is a style you’ve most likely seen, whether in infographics or not. It’s used in everything from the home screen of Windows 8, to WordPress templates, to the Weather app on iOS.

Flat design is popular for infographics because it helps viewers zero in on the written content. It strategically provides color and illustration to make data visually appealing and digestible, but does not go overboard with distracting visual details.

In traditional advertising terms, your website is where you do a “hard sell” and your blog a “soft sell.” On your website, you tell visitors to buy your products. On your blog, you let them discover what you offer without hearing an aggressive sales pitch.

The soft sell works well with blogging and other article writing endeavors because content marketing emphasizes organically engaging and attracting customers over the long term. In fact, Business2Community.com notes that a soft sell makes 97% of people more likely to recommend something to friends – a statistic you should definitely exploit when marketing through online networks and social media.  

With the multitude of people using social websites and apps every day, social media marketing has evolved into a standard business practice. According to the Sprout Social’s 2018 Index, 97% of social advertisers utilize Facebook, while 88% use Twitter, and 83% use Instagram.  

The question now is, what can you and your social media marketing company do to make your brand stand out in such a saturated landscape? 

Define your voice

It may seem obvious, but the best way to not sound like all other businesses is to simply sound like you. Cultivate a voice for your brand—a personality that comes through in the tone and language of your posts. With it, customers may read anything from a status message to a hashtag and know that they’re seeing content from you. 

If you want your business to stand out in an information-saturated world, it’s essential that you publish content that’s consistently excellent. Good content writing accomplishes three things: 

It gives current and potential customers information they want and need. 

Once shared, it promotes your brand as a source of quality content across your customers’ networks.  

It earns you higher rankings on Google results pages, since search engines boost visibility for pages that people take the time to read and engage with. 

To this end, expect your partner in content writing services to adhere to the industry’s best practices. 

Content and search engine marketing are increasingly bound with graphic design services. Impactful graphics help establish a brand’s identity and raise brand awareness; effective visuals help capture attention and engagement on websites and social media. According to HubSpot, images are the most important type of content for 32% of marketers, and crafting visual assets is a strategic priority for 51%. 

With the proliferation of visual content, it’s essential that you uphold design standards as you plan your own assets. Meeting these will help your content satisfy the requirements of digital audiences and criteria for higher search engine visibility.

Still working on new year’s resolutions for your business? Consider adding hiring infographic design services to your list. In an increasingly visual-centric marketplace, infographics are an easily digestible, topically flexible, and widely shareable tool for making people understand your products and services.

Infographics are easily digestible

Perhaps you want to emphasize the usefulness of a product, and cite numbers backing up that fact. Maybe you want to show how much your business has grown over a year, or compare your services with your competitors. 

Infographics are a great way of sharing this information with current and potential customers. While they might be interested in these statistics, they’re less likely to read about them if you posted them in a text-heavy report. 

According to HubSpot, around 3.03 billion people use social media all over the globe. This year, two million companies advertised on Facebook alone.

The numbers are clear. As any social media marketing agency would tell you, social media means big business, and it’s only bound to become bigger in 2019. That’s because social media is poised to drive two of the main content marketing trends that will dominate the coming months.

Authenticity: Customers want to get to know you

One of the key trends entering 2019 is cultivating brand authenticity. 

SocialMediaToday.com says it is the most important quality that 90% of millennials—the largest group of social media users—look for in a business; 85% of Generation X and 80% of Baby Boomers agree. In fact, 86% of people choose the companies they support based on it. All these numbers have led experts to assert that authenticity matters now more than ever.