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Khaled Al mashaykhi

ID:105401

Date: 25/9/18

In advertising, there's a big difference between pushing the truth and making false claims.

Many companies have been caught out for peddling mediocre products, using wild claims like "scientifically proven" with "guaranteed results."

Internet Marketers of Dietary Supplement and Skincare Products Banned from Deceptive Advertising and Billing Practices

A vast network of online marketers and the three people behind it have agreed to settle Federal Trade Commission charges that they sold more than 40 weight-loss, muscle-building, and wrinkle-reduction products to consumers using unsubstantiated health claims, fake magazine and news sites, bogus celebrity endorsements, and phony consumer testimonials.

The FTC also alleges that the defendants used deceptive offers of “free” and “risk-free” trials, and automatically enrolled consumers without their consent in negative option auto-ship programs with additional monthly charges.

The court order settling the FTC’s charges imposes a judgment of $179 million – the amount that the FTC alleges consumers nationwide paid the defendants over a period of more than five years – which will be suspended after the defendants pay approximately $6.4 million to the Commission. It also prohibits the defendants from using the deceptive marketing tactics that they had allegedly used to promote their products and bans them in part from future negative option sales.

It is true that there are organizations concerned with monitoring misleading ads but we don’t see their actual role in stopping this as a deterrent to the consumer's rights.