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The Arizona Coyotes and Kiswe have struck a ground-breaking media rights agreement that will launch Coyotes Central, a brand-new direct-to-consumer (D2C) streaming service. With this partnership, the team will be able to provide supporters in Arizona with direct access to all locally televised games, which is a major step.

Fans can subscribe to Coyotes Central for $11.99 per month starting on February 16, 2024, and for $24.99 for the rest of the 2023–2024 season. The cost of the 2024–25 season subscription will be revealed later. Live Coyotes games, on-demand replays, pre- and post-game programs, and exclusive Coyotes material will all be accessible through Coyotes Central.

Xavier A. Gutierrez, President & CEO of the Arizona Coyotes, expressed his delight about the new streaming service, highlighting its importance to the team's media strategy and its capacity to give viewers a variety of viewing options. The collaboration between Kiswe and Scripps Sports is indicative of the expanding trend of direct-to-consumer approaches in sports media delivery.

Kiswe CEO Glenn Booth emphasized the importance of the cooperation in increasing access to Coyotes games and noted the move toward the "beam and stream" approach for local sports distribution. By providing distinctive content and adaptable viewing alternatives, the partnership seeks to transform the way that sports media is consumed.