A Bright Start
BrightBase Identity Design
BrightBase Management was founded by the grandson of what is now known as Republic Parking Services. With over 50 years of combined experience, the BrightBase team serves the Chattanooga area with a southern charm that is wise and welcoming. As an new entity, BrightBase needed branding that reflected the expertise and insight that accompanies decades of management experience, while capturing the loyal, neighborly essence to be expected of a Chattanooga local's entrepreneurial venture. Widgets & Stone helped guide the new company through naming and identity design. The typographic logomark, the brand's jumping off point, subtly connotes driving lanes or parking lines, while grounding itself with a highly legible sans serif font. The website guides customers and potential employees with bold buttons and simple drop-down menus. BrightBases' web presence is so instinctive, a user could navigate it while driving—though we don't recommend it!
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Creative Direction: Paul Rustand; Design: Brad Dicharry, Emily Ricks; Photography: Unsplash.
