Created the perfect website of all times and still visitors don’t go any further than the first page. Does it sound familiar? If it does then it’s important to understand that viewing a website from your perspective is not the only perspective in the world.

Since you are creating the website for other people to visit and take advantage of, it is essential to understand that you need their approval. Of course, nobody is going to come to you and just tell you they don’t like the web design. You can tell that easily from the analytics.

Let us in you on secrets for a spectacular web design that will keep visitors stay longer.

· An appealing design

The design needs to be appealing and attractive to keep the visitor at least admiring for a while. It happens to be the first impression of your website. Take examples from big-shot brands and how they create their website.

· Responsive web design

Most of the times, visitors today are using websites over devices other than the personal computer. It is tablets, phablets and smart phones. If you make a responsive web design, you can have a win-win on all those devices. No more tweaking the screen to have the website fit their screens.

· Informative and unique content

Good quality content is also important. If you give them the run of the mill, the visitors will run away. Content marketing experts are earning as they take advantage of the generalized versions of content and make them something worth reading. How do they go about it? They use jargons, make it simple and most of all, they keep it precise.

· An easy-to-read font

Fonts also impact the visitors bouncing off. Use a font that is reader-friendly; it is nothing complex and has a fair size and line-height. Creating space within the content, to let it breathe while it’s there is of utmost importance.

· Unclutter the navigation

If you have a complex navigation, the visitor often gets lost and cannot find what he/she is looking for; they go away and don’t return. Keep your navigation simple, uncluttered and use words that helps the user in clicking through the pages they want to visit.