#brandtree

Humane Farm Animal Care® (HFAC), the leading non-profit certification organization improving the lives of farm animals in food production, announced today the debut of the free Certified Humane® App, now available for both iPhone and Android.

“With over 7,000 supermarkets across the country selling products that are Certified Humane® consumers should be able to find products wherever they are,” said Adele Douglass, HFAC Founder and CEO. “This tool connects consumers and businesses by providing consumers with what they have been asking us for, ‘at- their- fingertips access’ and rewards retailers who carry Certified Humane® products with more business. “

The 'Brandtree powered' App uses GPS to identify nearby retailers and displays them in an interactive map; the users can also search for specific locations as well. In addition to finding mainstream supermarkets that sell Certified Humane® products, users can also find farmers and ranchers that sell directly to consumers using the “BUY ONLINE” button. For restaurants and other food service providers who want to sell Certified Humane® products, there is a filter option to find wholesale distributors.

HFAC is the leading non-profit certification organization improving the lives of farm animals in food production. The Certified Humane® designation assures consumers that meat, poultry, egg, or dairy products they purchase have been produced according to HFAC's precise standards for humane farm animal treatment. Animals must receive a nutritious diet without antibiotics or hormones and must be raised with shelter, resting areas and space sufficient to support natural behavior. Since the HFAC program was unveiled in May 2003, more than 90 companies, representing hundreds of farms and millions of farm animals, have been certified.

In 2015, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs. Want to find a brand easily in this mobile world? Despite the overwhelming use of mobile smartphones, it is not as easy as you might think.

"Brands are beginning to recognize that all customers are mobile," says Brandtree co-founder and CEO, Anthony Nicalo, "but too many are going straight to mobile commerce, missing an opportunity to drive sales in physical stores." Mobile site builder Digby reports that across all the mobile sites they have built, mobile customers use store locators 63 times for every one mobile commerce order.

Meet Brandtree, a Vancouver-based lean startup, launched in mid-October 2012, making it easy for brands to connect with the mobile customer. Brandtree has created a suite of cloud-based tools that enable mobile consumer engagement, analytics and insights. "We saw an opportunity to provide the tools and metrics premium brands like Skinny Pop Popcorn need to engage their mobile audience," noted Brandtree co-founder and VP of Engineering, Fabien Allanic.

Brandtree pushes mobile-relevant content to mobile users. When a mobile customer visits a website that is brandtree optimized, Brandtree technology makes it easy to deliver to them the content they want, fast.

Brandtree is making it easy for brands like Native Shoes to connect with their customers in the mobile world.

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Text as published in Digital Journal.