To think that all that's required to build an unforgettable brand is just Logo, typography, colour choice and other related associates is sure fire way to join cluster of less value brands on the gram. A brand is worth more than that. Your logo, colour scheme...etc are just elements of your brand identity and a brand identity is just one out of the key components a Brand must posses. Brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.) Ultimately, a brand overall is a way to communicate with the world, differentiate yourself from your competition, and create a user friendly experience that encourages people to engage with you. So tell me how do you differentiate yourself Fam? Do you experience challenges while trying to build your brand?...Shot me a quick DM, I'm willing to help you out. Credit - STM @stmcreatives __ #branding #WeinTheCCC #brandexpert #logo #typography #business #businessowners #entrepreneurinnigeria #omocele #entrepreneurship #entrepreneurs #mondaymotivation #smallbusinesses #why #how #what https://www.instagram.com/p/CBc8-W-BY9B/?igshid=4o036dwxhlkd