IKEA on the move
Ikea is entering a brave new world: home entertainment systems. The company unveiled its UPPLEVA line today with a smart YouTube ad (embedded after the jump). The video spot quickly explains that the UPPLEVA line is the savior to living rooms everywhere with hidden cable tracks, integrated wireless components and a customizable cabinet design.
Argue all you want, but a HDTV is a glorified monitor. It should not be the primary point of focus when designing a home theater system. The new UPPLEVA line completely disrupts the big box store’s HDTV buying process with a high-dose injection of Ikea genius.
Like with everything else Ikea sells, the UPPLEVA system is completely customizable with a range of TV sizes and cabinet designs.
Ikea now even can provide you with the house that goes along with the entertainment system. IKEA is now also in real estate development.
Buyers probably still have to piece them together using those dumb keys, though.
(source: Techcrunch, Youtube and ikea.com)
