#BrandMyth: #Brands are developed and crafted over a long period of time. You just can’t #BrandABusiness and they certainly can’t have one pushed on to you. It’s a long process and it just doesn’t happen overnight. #Branding #BrandFacts: While the brands that you want to develop can take a lot of time to craft and develop, make no mistake about it, your business or company can be branded in almost an instant. Worse, and more troublesome, brands can be developed in moments and you may not even be in control of the process. One example, this is a positive example, Jackie Kennedy-Onassis was discussing how their legacy was branded “Camelot.” It all came back to one interview where she simple stated that JFK’s favorite record was the soundtrack from that Broadway show. She reflected and said that there life was like “Camelot.” The press grabbed this analogy and ran with it, and we shall always know the Kennedy administration as Camelot. Your company or product can be branded in a second and you may not even being the one doing it. In the case of the Kennedy’s, Camelot happens to be a really good brand but it may not go that way. FIAT, was “rebranded” as Fix It Again Ted, and it took years and a CEO laser focused on engine reliability to lose that moniker. Get ahead of the branding and always keep listening to what others are saying about it, if you’re hearing negative comments associated with your brand FIX IT! http://killerpanda.com/hot-brand-naming-topics/
