#boycottcoke

🔻NEW OFFICIAL BOYCOTT TARGET🔻

Palestinian BDS National Committee:

Coca-Cola: Quenching “Israel’s” genocidal soldiers’ thirst

1) Why?

Because Coca-Cola is implicated in “Israeli” war crimes.

According to research by WhoProfits (https://www.whoprofits.org/companies/company/4081?the-central-bottling-company-cbc-coca-cola-israel), (https://www.whoprofits.org/companies/company/4081?the-central-bottling-company-cbc-coca-cola-israel) the Central Beverage Company, known as Coca-Cola “Israel”, which is the exclusive franchisee of the Coca-Cola Company in “Israel”, “operates a regional distribution center and cooling houses in the [Israeli] Atarot Settlement Industrial Zone.” Furthermore, its subsidiary, Tabor Winery, “produces wines from grapes sourced from vineyards located on occupied land in settlements in the West Bank and Syrian Golan.” 

The International Court of Justice affirmed in July 2024 that “Israel’s” entire occupation of Gaza and the West Bank, including East Jerusalem, is illegal, as are all “Israeli” settlements built on occupied land. As “Israeli” settlements – on occupied Palestinian and Syrian land – are considered war crimes under international law, Coke is complicit in a war crime. 

Corporations that are implicated in the commission of international crimes connected to “Israel’s” unlawful occupation, racial segregation and apartheid regime—within or beyond the Palestinian territories occupied in 1967–are all complicit and must be held accountable. Direct complicity includes military, logistical, intelligence, financial and infrastructure support. The corporations, as well as their boards of directors and executives, may face criminal liability (https://www.somo.nl/wp-content/uploads/2024/06/Obligations-of-Third-States-and-Corporations-to-Prevent-and-Punish-Genocide-in-Gaza-3.pdf) for this complicity.

Local alternatives are popping up worldwide to substitute Coca-Cola, an unnecessary and replaceable beverage.

Local alternatives to Coca-Cola have been gaining market share across the world, including in Palestine, China, Bangladesh, Sweden, Egypt, India, South Africa, Turkey, Lebanon and elsewhere.

2) Why NOW?

The BDS movement has always considered Coca-Cola boycottable but has not prioritized it as a target based on its careful and strategic target-selection criteria (https://www.instagram.com/bdsnationalcommittee/p/C7RY0Y4C-xu/), (https://www.instagram.com/bdsnationalcommittee/p/C7RY0Y4C-xu/) so why endorse the Coke boycott now? 

Human rights and health activists, among many others, have been campaigning against Coca-Cola and similarly complicit corporations for decades, including grassroots drives targeting the company for its complicity in “Israel’s” gross violations of Palestinian human rights. 

During “Israel’s” ongoing, livestreamed genocide, “Israeli” soldiers have often been pictured with Coke cans, donated (https://www.timesofisrael.com/over-100000-soldiers-to-receive-bamba-and-coke-thursday/) to them by various genocide-enabling groups. This has provoked even more anger against the company, particularly given that “Israel” is starving 2.3 million Palestinians in the occupied and besieged Gaza Strip, severely limiting their access to clean water and, as a result, inducing the mass spread of contagious diseases. 

Given this context, Palestinian activists in Gaza (https://x.com/QudsNen/status/1827696428795482136) and many BDS activists in the Arab world, in many Muslim-majority countries, and in some European countries as well, have called on the BDS movement to add Coke to its priority targets.

The BDS movement had previously targeted General Mills for its manufacturing of Pillsbury products in the illegal Atarot Settlement Industrial Zone - the same Zone where the Coke facility operates. Thanks to effective BDS campaigning, we won the demand (https://bdsmovement.net/news/victory-general-mills-divest-from-apartheid-israel) for General Mills to end its business in Atarot. We know a campaign against Coke is winnable too. 

Based on all the above, and given Coke’s large contribution (through business-as-usual and taxes) to “Israel’s” war chest during the genocide, the Palestinian BDS National Committee (BNC), the largest Palestinian coalition leading the global BDS movement, has endorsed the grassroots, organic #BoycottCoke campaigns to pressure the company to end its complicity in “Israel’s” illegal occupation, apartheid and genocide.