Mar 18
Strategic Design for a Robotics Startup from Fraunhofer environment
A student design project developed the brand and UX/UI strategy for the EXIST-funded robotics startup Botfellows, which originates from the Fraunhofer environment. The focus was on the challenge of communicating a new and technologically complex market in a clear language and visual design. Robotics is one of the most dynamic, but also most complex, technology fields of our time. In a hands-on…
#Adobe CC#art direction#automation#Botfellows#brand design#branding#claim#communication#design#design thinking#designer#figma#Fraunhofer#graphic design#industry#interface design#key messaging#Leipzig#Macromedia University#marketing#node-based#robotics#robots#service design#software#startup#strategic design#technology#tone of voice#UI
