#body forms

Sexypink - Italian of Colombian Peruvian parents - Maria A Guzman Capron’s textile imagery explores the cultural hybridity, non binary sense of self and competing desires to assimilate and be seen.

The works - Nocturna with detail and Silverado Simultaneas and Poe La Sombra

In this cut-throat competition, you need to excite your customers from visual treats to end up buying. Your store acts as a physical touchpoint between your merchandise and your buyers. Hence, a well-displayed product on the window of your store can pull in the customer to get the brand. Some tools have gained importance and aids in selling the merchandise. They add not only to your sales but also help in marketing and promotion. Visual merchandise is an important tool for pulling in customers to your store.

When it comes to the tool for promotion and advertising then mannequins & body forms are a great way to showcase your brand and products. Also, known as dummies play an important role in visual merchandising. This helps the customers to know what they can expect from a particular store. When you dress up the dummies in the latest trends or in an attractive way, it is sure to lure the buyers into your store.

Sometimes a buyer might not be sure which attire might look good on them, or in which manner to accessorize. When as a retailer, you dress up smartly and fashionably the dummy, it will immediately catch the attention of a passerby. The moment they see it, they know what would look good on them, and how to go about the style. Sometimes a customer might not be able to decide what might look good on them, well as a retailer you can influence them.

Mannequins come in different body forms and hence you should know what purpose they could serve:

·         They are used to advertise the brand and various collections that your store has to offer

·         Attracting the attention of the passers-by, pulling them to the story, and thus ending up being your prospective buyers

·         Displaying the latest trends and thus compelling a customer to go into your store to buy them

·         Increase the sale of the store by pulling in the customers

·         Upselling of your products

Upselling is a process where a salesperson tries hard to convince the customers to buy any extra merchandise. The dummies when decked up well, influence the buyers what might good look on them, without trying too hard.

Consider the following ways while you are choosing the right mannequin for your store.

·         Do not go for those that are too heavy to carry around. If you intend to change their fashion or position of theirs, too heavy ones can create a problem for you.

·         They are available in different forms, hence the shape and size should be according to your target market

·         They should not create hindrance in walking around the store. Hence, the placement of the dummies needs to be planned out strategically

·         Do not obstruct the entry and exit point of your store by placing them there. Windows are a great place where you can put them up to attract possible buyers

·         Put properly fitted clothes. Hence you need to get the different body forms of mannequins to project them accurately.

·         Change the style and fashion at regular intervals, and select according to the fashion

·         Keep changing the position, and get varied body forms to make it happen. This way it piques the interest of your prospective window shoppers to become your buyers.

·         Keep them spotless

·         Change the dress and accessorize them according to the changing trends. It helps in the decision-making process of the buyers. You need to make them yearn to go for the style.

You can get these manikins (as they are also known) according to their functionality and style. The most common ones are:

Ø  Realistic

Ø  Abstract

Ø  Headless

Ø  Plus size

Ø  Pregnant

Ø  Children and teen

Ø  Sexy

Ø  Sport

Ø  Black

Ø  Chrome

Ø  Gold

Ø  Other color manikins

Ø  Dress forms

Ø  Ghost

Ø  Flexible

Ø  Torso

Ø  Standalone

Ø  Display