#boat2

2 Chainz Cookbook!

Ever since the birth of P2P networks and digital copies, physical album sales have drastically fallen.

However a few original approaches to promote physical sales have bloomed to compensate this fact. One of these is shown from 2 Chainz’s new upcoming album B.O.A.T 2, which comes with an accompanying cookbook with a lyrics booklet.

Although recipes for a variety of healthy, cheap meals is an odd choice for a rapper to include in his musical release, Tauheed Epps (2 Chainz) has given the audience a new medium to participate with and that is what the music industry really needs to meet the high expectations of fans. A fresh, original and, in this case delicious, outlook.

Named as, '2 Chainz Tour Bus Recipes' the cook book is a compilation of quick meals that are easy but healthy that can be put together on the go. If a touring musician on a bus can make them around their hectic lifestyles how hard could it be?

Now returning back to physical sales, many artists have tried different marketing models in the past. Whether it would be secret tracks, concert and special footage DVD's, and competitions to promote the physical sales of the musician's LP, a cook book is possibly the most bizarre yet original approach. 

Here are some mouth watering images from the '2 Chainz Tour Bus Recipes.' Enjoy!