Fashion lovers, Blue District has launched "Ethical Plumes," the world's first vegan alternative to ostrich feathers!
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Fashion lovers, this oneâs for you! In exciting news for sustainable fashion, Blue District has launched âEthical Plumes,â the worldâs first vegan alternative to ostrich feathers. The companyâs founder, Cici Voise, has spent two years collaborating with experts to develop a product that is lightweight, soft, and cruelty-free, making it a viable option for fashion designers who want to reduce their environmental impact and avoid using animal products.
Ostrich feathers have long been a popular choice in the fashion industry, thanks to their softness, fluffiness, and unique appearance. Unfortunately, traditional ostrich feather production involves the killing of millions of birds each year, making it an unsustainable and unethical practice. Additionally, even when ostrich feathers are sourced from farms where the birds are not killed, the feathers are still considered non-vegan, as they are an animal product. Thankfully, a new option now exists!
Blue Districtâs âEthical Plumesâ have solved this problem by mimicking the look and feel of traditional ostrich feathers without causing harm to any animals. By utilizing a specific sewing method, fine threading, and eco-friendly dyes, Blue District has created a product that is both fashionable and ethical.
Launching their vegan ostrich feathers on a sleek black dress made of bamboo fiber, Blue District is set to lead the way in a sustainable and compassionate fashion. This launch is expected to have a positive impact on animal welfare and the environment, as fashion designers and consumers shift toward cruelty-free alternatives. The introduction of âEthical Plumesâ marks a new era in sustainable fashion, where style and ethics can coexist!
For those who aren't familiar with this brand, their clothing is manufactured in a Gold WRAP certified facility (for fair labor standards - read more about WRAP certification here : [X] ). And here is more information on the company's eco/sustainability practices : [X].
Also, read more about why ostrich feathers for fashion are considered cruel here : [X].
Here is an excerpt from the above linked article :
Ostriches do not have a moulting season, and so their feathers are either plucked or cut off. With such little transparency in the industry, which is unregulated in some countries, there is little way to be sure of the most common method of feather collection.
While live plucking is forbidden in many areas where ostriches are farmed, undercover investigations of the industry have documented routine live plucking of birds in South Africa, where most feathers used in the fashion industry are sourced.
