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By: Timothy R. Montes

The co-relation of broadcast media and the new media is focusing on the complementarities, dissimilarities, and replacement processes that occur between them, specifically when the material character of technology is considered and related to cultural and social contexts. Our perspective relates the material dimension of these different media (which is manifested in distinctive practices of use) with the patterns of consumption associated with those same media. We intend to explore whether we are confronted with a specific momentum in media evolution and transformation processes (Hughes, 1994) whereby mass media consumption processes are being replaced or supplemented by individualized networked media practices of use, propelled by this second type of material specificities.Between new media and broadcast is they can both distribute message and it can also use this media through communication. Although they are exposed in a different generation, people are still using this kind of media to this modern generation , even broadcasting is still visible now.

The relation of new media and broadcast media is that even though broadcast media is independent and as well as new media, broadcast media can depend on new media in reaching audience and giving a much wider audience the information they need well of course with the power of technology and internet.And for the fact that new media uses also broadcasting ways like facebook live or other media platforms that are used in online services, which can also be helpful towards people who tendt to get information in the modernly world , thus finding information in the new media is the simplest form of getting information throughout it .

image:D Pagan Communications

In the next five years the rising of new media will become inevitable, and the disappearance of print and broadcast media will occur. As technology continuously modernizes, the advancement of technology will make the human population more lazy. The new media can be addictive and useful at the same time, people will no longer be going to the printing press to print news papers and books and everything that can be seen or heard in broadcast media will be in different platforms of social media. All credible and factual information will eventually be transferred and will become digital. Books will no longer be on paper but rather on a platform of a virtual library where people can read all the books. The old form of media will eventually be redundant, but will never be forgotten, and will be remembered as the media that shaped the new form.

Replacing print and broadcast to the new media is not a great idea because its not all the people existing here on earth knows how to use the new media or knows what new media is. Some of us are just relying on broadcast and print media where they think its more easier to use than the new media. Those people who are born with the traditional media era are probably against about this idea because it may be old but it is still powerful and useful for oldies.  Many people decide to get the information from apps that are on their gadgets that we used for nowadays because it is convenient to read. In past years, we used newspapers, books and radio to read and listen to important information but now they don't use it anymore because it is easy to search and find some information. Witnessed the emergence of new media such as interactive computer based devices like multimedia PC’s, mobile phones, computer, and  internet. All of these are made possible through new advances in information technology that devices are now regularly used at work or at home by a majority of people, and influence has extended deeply to all sectors of society, including work, leisure, education, health care, government and the arts. Social Media has played a major impact on how we receive our daily news. Many people decide to get the news from apps that are on their phone because it is convenient to read. With this increase in the use of digital media as a news source, it is interesting to consider whether print media will become extinct. Print media has been around for a very long time. The main creation that helped dispatch this thought of printing text was the print machine by Johannes Gutenberg around 1440. Throughout the following 600 years, print media created as an essential weapon of news. In the course of recent years, increasingly more print media organizations have been stretched out from customary print and started posting news on advanced stages, like Facebook, Twitter, Instagram and other apps that gives news and information.

Traditional media have been with us for many years, decades to be exact. Traditional media helps organizations to promote on an expansive objective through billboards, print media, TV advertisements or commercials, and more.  Print media was one of the types of traditional media and one of the earliest form of media, it uses papers and the information are printed on it, newspapers, flyers, magazines, newsletters, scholarly journals, and books are some of the examples of print media. The first invention that helped the development of traditional media was Johannes Gutenberg’s printing press in year 1440. Broadcasting media is also one of the types of traditional media, it began in the early 1900s and uses radio transmitters that allows information to travel from one distance to another. Print and broadcasting media are popular in the old days but as technology are rapidly advancing, its popularity slowly diminished. With the advent of technologies, new media became the new hype, especially with our generation. New media relies on the Internet and technology, YouTube, Facebook, Google, Twitter, and anything that involves on the use of Internet is an example of the new media. It is accessible with the use of devices such as laptops, personal computers, cellular phones, tablets, smart televisions, and etc.   

                As technology advances, the media world is also changing from traditional to new media. Nowadays, new media has become prominent and influential to us in in a way that we cannot live without it. People of all ages are using new media tools such as social media, digital devices and other social networks in disseminating information all around the globe. Unlike before, our ancestors mainly depend on print and broadcast media as their primary source of news and information.  In this era that technological advancement is improving to its maximum capacity, it is now possible to spread and receive news and information within minutes or even seconds. New media has made long distances between people shorter.  Living in a world incorporated with technology, information tends to spread quickly, easily, and freely.

New media already give a major impact on our daily lives especially as it is one of the news sources because it expedites the news updates and disseminates the information throughout the world. The new media is not just used for sharing the news but it can be used in a business advertisement, for entertainment, and many more considering it has a different form of media on which people can share their information. If the new media theory would happen to replace the print and broadcast media there are numerous possible outcomes that we could imagine including the changes in how the information be shared and disseminated since in print media it is written and physically distributed just like the newspaper and in broadcast media the information distributed over the air in which this traditional media couldn’t reach a large number of audience. While in new media it spreads the information all over the world just in a short period of time and it provides more graphics, more detailed information and has a great number of sources that people can access just only using one device.

Today Social Media has played a major impact on how we receive our daily news. Most people use social media to get news from the apps that they’re using on their daily lives. Digital media become the new source of news and there is a possibility that the print media will become extinct because most of the people are more focused on their digital media and spend their time on using it.because of the digital media, people use this to get news and information. Most of young people nowadays spend their time on social media than reading printed materials or paying attention on broadcast media.The new media gives some negative information especially for the millennials who use the digital media where they can learn bad things because not all the informations that they read or see in social media is good for them, while print media and broadcast media gives clear information and provides valuable information that can inform and educate us.