Week 8 Branding New Business
After cooling down a bit, we took what we developed so far into a room and start bringing ideas into the document. In the meantime, I contacted app developers to see how much would developing an app like this cost. This was the first time I signed a NDA which everything became surreal.
During this week, we finished building our business model canvas, customer journey, some prototype and survey. Things went together quite well but I was stunned because my team didn't share the same mindset as mine and would picture how the app would be like differently. We argued a bit, things get heated, but in the end, it came together in an acceptable way which all members felt good.
In the class, we learnt about branding a new business from logo, to typeface, to colour and imagery. I have a picture in my mind of how the app might look but couldn't lay it out just yet, so as a team, we were picking colour and fonts, step by step.
Next week will be the prototyping phase of our journey together and we'll see how it goes...
